Company
Company is related to assessing companies in the same market. True or False?
False
The customer impacts the marketing strategy. True or False?
True
Businesses/companies that offer similar or the same goods and services are direct competitors. True or false?
True
The 3 C's can be used to solve market gaps. True or False?
True
Name one benefit for assessing the company with the 3C's.
determining how to position the company in the market for customers
be able to differentiate from competitors to stay competitive
be more adaptable to change
What is important to understand about your customer?
Needs and preferences
Taco Bell and Subway are what type of competitors?
indirect competitors
What is a similar framework to the 3 C's?
SWOT
Name 2 aspects that you must use to assess a company.
What is the next step after analyzing your customers needs and preferences?
Solve the market gaps
What are the three different competitors?
direct, indirect, and replacement
What are the similarities between the 3 C's and SWOT?
Both analyze internal and external components
What problem is Tesla facing due to Elon Musk associating with a political party?
sales decline and/or internal problem
Why does Nike use influencers and professional athletes when marketing their products?
To target their customer and/or expand their customer base
Why are Netflix and Hulu direct competitors?
They have similar goods and services and/or target the same audience
Coca Cola constantly monitors Pepsi's new marketing campaigns to adjust it's own strategies. Which one of the 3 C's is this an example of?
Competitor