Q4 IMCC Guide
This is the "Source of Truth" where all of the service lines can go to make sure they aren't accidentally bidding on the same keywords or double-posting.
What is the IMCC?
If you are working from this location, you are likely only a few miles away from the "World’s Largest McDonald's" or a certain famous Mouse.
What is Orlando?)
Every Q4, this beverage giant releases ads featuring a "Holidays are Coming" red truck and a very hydrated Polar Bear.
What is Coca-Cola?
The primary goal of the IMCC, to make sure all of the service lines aren't saying two different things.
What is "Brand Alignment" or "Unified Messaging"?
This location is located in the "Neon Capital of the World," where Q4 marketing means giant digital billboards.
What is Las Vegas?)
In 2023, this pop star's "Eras Tour" became a marketing case study in how to integrate merchandise, cinema, and social media into one "Calendar."
Who is Taylor Swift?
According to Q4 statistics, this percentage of shoppers have already started their holiday shopping by the time the Thanksgiving comes around.
What is 40-50%?
If the Melbourne office wants to see a rocket launch, they just have to look up at the sky toward this nearby coast.
What is the Space Coast / Cape Canaveral?
This holiday was created by the retail industry to encourage shopping on the Monday after Thanksgiving, but now it usually lasts the entire month of November.
What is Cyber Monday?)
This holiday is often considered the biggest day of retail, requiring every service line to be firing at once.
What is Black Friday?
If you're working from this office, you're in the only time zone that has to wait until 7:15 AM for the 10:15 Mashups.
What is Las Vegas?
This company is credited with "creating" the modern image of Santa Claus (red suit, white beard) through their integrated winter ads in the 1930s.
What is Coca-Cola?)
An integrated calendar doesn't just plan for the first click, it also schedules these "reminder" ads for the shoppers who put an item in their cart during Black Friday but didn't check out.
What is Retargeting/Remarketing?
While the Orlando team has Mickey Mouse and Melbourne has the beach, our Las Vegas team is the only one that can see a massive, 516-foot-tall LED Ball that often displays the world’s most expensive Q4 digital ad placements.
What is the Sphere?
Every year on November 1st, this artists posts a video on social media signaling the official start of the Q4 marketing season, effectively "defrosting" her brand for the next two months.
Who is Mariah Carey?