CTV/OTT
Values/Bargains
Bills Packages
Misc.
Buffalo Mag
100

What does DOOH stand for?

BONUS: Give Us an example

Digital Out of Home

100

Name all 4 Bargain Zones

Niagara, Erie North Central and South

100

What package offers Live NFL game impressions?

Josh Allen (25k)

100

What are the station call letters for channel 4?

WIVB

100

How many Magazines go out every year?

6

200
When a client runs an OTT campaign, which of these devices can his/her video be seen on?

Roku TV

Apple TV

Smartphone

Playstation 5

All of them!

200

How many households does Values Reach?

470,000+

200

What are the price tiers for all the packages?

25,000

15,000

7,000

2,500


200
What is the average session duration on Buffalonews.com?

5:33

5:30

200

Buffalo News & Buffalo Magazine Monthly print package reaches an audience of?

400,741 

400,700

400,700

300

What is the CPM for standard CTV?

BONUS: What is the minimum monthly spend?

$60 $875

300

What days do Bargains go into homes?

Saturdays

300

Which of these players is featured in a package?

Dion Dawkins

DJ Moore

Ed Oliver

Dawson Knox

Dj Moore

300

What is the sticker product we put on print called?

News Note

300

How many ROS impressions come with a Full page (no branded content) ad?

50,000

400

Give me 3 streaming services we can individually sell on?

Hulu, Amazon, Netflix

400

What day does our next Values go out?

August 29th

400

Which package includes the countdown clock?

BONUS: How many imps?

Benford

93k

400

In the Customer Decision Journey, please give me 3 examples of media that create awareness?

TV. Radio. Billboards. Print. Non-targeted Banner Ads.

400

What is the theme for the September edition of Buf Mag

Culture/Style

500

What 2 sports are the highest CPM? 

BONUS: What is the CPM?

College Hoops

Winter Olpymics

$117

500

How much is a dog ear in Values?

$1,150

500

Of the people we reach, how many are dedicated bills fans who watch, attend, read about, and follow the Bills?

83%

500
Three Ways to run standard Banner Ads?

ROS

Demo/Interest targeting

Section Targeting

500

What is the 1x rate for the back cover?

$4600