Globalization
The global spread of cultural values in sport in ways that typically advantage dominant groups (Lake, 2023)
What is globalization?
The gearing of sport to suit the requirements and values of commerce/business (Lake, 2023)
What is commercialization?
The use of sport as a political tool or government resource, on regional, national and international scales (Lake, 2023)
What is politics in sports?
The use of the radio, social media, sporting events, sport video games and more.
What is examples of media in sports?
Canucks lose game 7 of the Stanley Cup Final to the Boston Bruins.
What is the Vancouver riots?
This world event contributed(es) to globalization of sport
What is the Olympic Games?
Americans lose an estimate of $200 million annually
What is sports betting?
The "BLM" movement where various athletes in various sports would kneel during anthems to show solidarity for the severe mistreatment of black people.
What is an example of a political movement in sports?
The ubiquitous presence of sport in TV, film and online content, and the use of media to manipulate ideas and values in sport for the purposes of transmitting certain messages that typically advantage dominant groups (Lake, 2023)
What is media in sports?
What is Billie Jean King?
Expansion of players that reside from countries other than the USA (Pardini, 2008) * NBA * MLB
American sport leagues adding franchises into Canada
Global markets - fans being found outside of the teams home city/country
What is how globalization has contributed to sport development?
More and bigger exposure has to lead to the increase in participation in sports involving younger people.
What is ways commercialization has positively effected the development of sports?
What is how politics contributed to the development of sport?
Challenges sport norms and stereotypes. ex. women can play hockey.
What is positives of media in sports?
The Soviet Union's invasion of Afghanistan lead to what event?
What is the boycott of the 1980 Olympics?
International games are easily accessed allowing more people to watch events. Also allows more people to participate in sports and expands more fan and player diversity.
What is positives of globalization within sports?
Sports has involved into a global industry leading to the generation of billions of dollars in revenue, also opening the door to employ millions of people worldwide.
What is how commercialization has contributed to the development of sport?
Politics can take away the enjoyment of being able to watch a game/sporting event with out any forced ideologies.
Media has increased sports visibility and helped generate interest and viewership. This created fans being found worldwide everywhere and generated lots of money to different sport leagues.
What is how media contributed to the development of sport?
Carey Price
What is an example of an Indigenous athlete?
Exploitation of poorer nations (Lake, 2023), corruption, fixed matching, crooked refs, expansion and growth of gambling and rich countries benefiting from poor countries athlete, are concerns.
What is negatives of globalization within sports?
Players, teams, etc can be easily manipulated or exploited in order to benefit their sponsor(s).
What is negatives of commercialization in sports?
The Cuban government gives all people access to sport from an early age also giving better athletes the opportunity to go to sport specific schools.
What is positives of politics in sports?
"Win at all costs" attitudes can lead to bad role models and influence the use of drugs, cheating, etc.
What is negatives of media in sports?
The decrease of young adults and older participating in sports.
What is negative influence from parents and coaches?