Your Data
true or false - your data only includes the information you post online
False!
True or False – Companies prefer to show ads to everyone randomly.
false
Name the major company that collects data through shopping and smart devices.
amazon
What type of personal information helps companies decide who sees an ad?
Age, location, interests, habits
Complete the analogy: “Data is the new ___.”
oil
one type of behavioral data companies collect
clicks, watch time, scrolls, likes
What is the main way social media companies make money?
advertising
Name the major company that collects data through social media apps.
Meta
About how much revenue does the global online advertising industry generate each year?
estimated 200 billion annually
Why is data considered so valuable in today’s economy?
It is constantly created, can predict behavior, and fuels advertising and commerce
What technical information do companies track about you ??
Device type, operating system, location, IP address
Why are targeted ads more effective than generic ads?
They are shown to people most likely to engage or buy
Name one major company that collects data through video watching habits.
tiktok/bytedance
Why does splitting audiences into smaller groups make ads more effective?
It lets companies tailor messages to each group, increasing engagement and a higher profit.
Give one way your online behavior creates value for companies.
Clicks, views, and interactions are turned into revenue through ads
Give one way small actions online are used as data
Pausing videos, skipping content, or replaying a clip
How does your online behavior make advertising more profitable?
Companies can predict your interests and show ads you’re likely to respond to
Who buys access to user data to target ads?
Marketing or advertising companies
Besides selling products, what is another way targeted ads are used?
To influence opinions, political campaigns, or create social trends
What is one ethical concern about companies monetizing your data?
Privacy, manipulation, or lack of control over behavior
What do you call all the tiny pieces of information you leave behind online, like clicks, pauses, or scrolling habits.
digital exhaust
There’s a term for the business system where companies watch what people do online to make money from ads and influence their choices. What is it?
Surveillance capitalism
One social media company looks at your friends and likes, another tracks what you buy and what devices you use at home, and a third studies how long you watch videos. Name all of these three
bytedance, Amazon, and Meta
What is it called when advertisers split people into very specific groups based on age, location, or habits, so ads are more effective
Micro-segmentation
There’s a problem where political ads and social media feeds show people mostly what they already agree with, making them more bias and divided. What is this called?
Algorithmic polarization