The Dream Explained
The five life lessons (without looking at the wall)
Be honest, work hard, have fun, be grateful, and pay it forward
The definition of Integrity
We are honest, fair, and do what we believe is right
The brand dimensions that give us the acronym C.U.L.T.
Can-do attitude, Unexpected experience, Low prices and more choices, and Trusted experts
The sport Halle played in his later years (tennis or golf)
Tennis
Orange oil
Our vision
To be the BEST! Our unique success is based on caring for and cultivating people, delighting customers, and growing responsibly
The definition of Our People
Our strength comes from caring for and helping one another
The words that make up E.P.I.C. - how we want our customers to feel when doing business with us
Empowered, Peace of Mind, Inspired, and Cared for
The college Halle attended
Eastern Michigan University
The tire brand that also produces shoe soles for Adidas
Continental
The five gauges in which we measure our success
Happy employees, happy customers, sell more, sell better, and manage expenses
The definition of Our Customers
Every day, we must earn the right to call them our customers
Continuous Strategic Improvement
Halle served during this war
Korean War
This company prototyped "glow in the dark" tires
Goodyear
Our strategy
To make dreams come true by providing the most inviting, easy, and safe tire and wheel purchase and service experience in the world
The definition of Growth
We seek to gain and share knowledge, innovate, achieve results, and open stores
PSE, allowing us to be customer-focused, stands for
Perfect Service Experience
The first Arizona store opening date
January 1970
The amount of times Danny Thomas has been to Tahoe
Three times
The Brand Promise
We promise that when you work for or do business with us, you will experience caring people doing the right thing
The definition of Attitude
We are passionate about having fun, giving our best, working safely, and sharing in our success
The three phases of CES (Customer Experience Strategy)
Building the relationship, Empower the customer, and Personalizing your recommendations
The amount of money lent to Halle and Gerry for them to have their wedding
$800
LEGO (~306 million/year)