Who We Are
When and Where it all started
(January) 1960 in Ann Arbor, Michigan
Integrity
We are honest, fair, and do what we believe is right
Brand Dimensions
Can-Do Attitude
Unexpected Experience
Low Prices, More Choices
Trusted Experts
Our Mission
To make (more) dreams come true
Our People
Our strength comes from caring for and helping one another
Brand Promise
We promise that when you work for or do business with us, you will experience caring people doing the right thing
Our Vision
To be the best! Our unique success is based on caring for and cultivating people, delighting our customers, and growing responsibly
Our Customers
Every day we must earn the right to call them our customers
Three Core Fundamentals
Earn the Visit (ETV)
3 Phase Customer Experience Strategy (CES)
Perfect Service Experience (PSE)
Be Honest, Work Hard, Have Fun, Be Grateful, Pay it Forward
Growth
We seek to gain and share knowledge, innovate, achieve results, and open stores
3 Phases of the Customer Experience Strategy (CES)
1. Build the Relationship
2. Empower the Customer
3. Personalize the Recommendation
The Mission of the CEC
Providing a personalized and consistent experience for Our People and Our Customers in order to enhance Earn the Visit and fuel the future growth of Discount Tire
Attitude
We are passionate about having fun, giving our best, working safely, and sharing in our success
Our Strategy
To be the best by providing the most Inviting, Easy, and Safe tire and wheel purchase and service experience in the world