SOW
True or false we will be conducting a survey
What is True
The Duck Store is this type of organization, not a for-profit retailer.
What is a nonprofit?
Our project focuses on reaching these three specific UO audience groups
Who are faculty, staff, and administrators?
The total number of Duck Stores
What is 6 permanent locations across Eugene and Portland.
When will action items be due each week?
What is staggered up to the team meeting each week?
The SOW lists this as the overarching engagement type.
What is Marketing Strategy
The Duck Store has historically struggled to communicate this specific aspect of its identity to faculty and staff.
What is its nonprofit identity?
OCG will use this type of research, including surveys and expert interviews, to gather original data from stakeholders.
What is primary research?
The year that The Duck Store opened
1920
OCG's official value proposition, stated as a tagline, promises this for clients and this for students.
What is "Exceptional Value for Clients, Transformative Experiences for Students"?
This person served as the CEO of The Duck Store and is listed as the Client Lead.
Who is Alexandra Lyons?
This is The Duck Store's official marketing slogan highlighted in the SOW.
What is "Your Non-Profit College Store"?
This is the term for the step where OCG compares The Duck Store's messaging against industry peers to find weaknesses.
What is GAP analysis?
The Duck Store sells these three broad product categories mentioned in the SOW
What are apparel, accessories, and merchandise?
Who prepared our SOW?
Who is Connor Lowry-North?
This Duck Store employee is listed as the Marketing Director on the SOW.
Who is Brady Abler?
True or false, The Duck Store is owned by by the UO
What is false
The final key step before presenting to the client requires OCG to do this: combining industry research, benchmarking, gap analysis, interviews, and survey data into one unified output.
What is synthesizing research findings into actionable insights?
The store officially changed its name from the University of Oregon Bookstore to "The Duck Store" in this year.
What is 2007?
RBG OCG color hex code
What is 18 71 52
In addition to a final slide presentation and report, OCG must deliver these two revised communication outputs.
What are an updated impact report and website messaging strategies?
Beyond selling merchandise, The Duck Store reinvests its proceeds into these two broader areas.
What are educational initiatives and campus programs?
In Step 2 of the key steps, OCG benchmarks other college stores by distinguishing among these three ownership types.
What are independent, institutional, and corporate-owned retailers?
The Duck Store is governed by this type of leadership body, composed mostly of students.
What is an elected Board of Directors?
What year was OCG founded?
What is 2014?