IKEA Low price
What does pricing the IKEA way mean?
Offer substantially lower prices and still make a profit
What statement best describes the IKEA culture?
Togetherness
Who are the many people?
Consumers
What IKEA company designs and develops the IKEA product range?
IKEA of Sweden AB
IKEA channels. What are they?
IKEA channels are the internal ways we organize and manage touch points, enabling a convenient transaction of the IKEA offer
What is the main ingredient to help achieve IKEA genuinely low prices?
Big and growing volumes of customers and sales and strict cost-consciousness in all areas of the IKEA business
What are the IKEA values?
IKEA values are based on values common in Småland
What phrase describes the IKEA Brand identity?
Typically Swedish
What is the framework for the design, production, distribution and sale of IKEA products?
The IKEA Concept
IKEA touch points. What are they?
IKEA touch points are all the points at which the many people interact with our products, our services or the IKEA Brand.
What term describes low costs in all areas of the IKEA operations?
cost-consciousness
What symbol best reflects the IKEA values?
The stone wall
What is the main target group for IKEA retailing?
Families with children
What is the main sales tool for the IKEA product range?
The IKEA store
IKEA customers “do their part.” What does it mean?
Customers choosing, collecting, transporting, paying and assembling IKEA products.
A hot dog product is a BTI with four special features. Name it.
It is well-known on the market and visitors have an idea of its usual price.
The price is at least half the price found available elsewhere on the market.
The price level is regarded as “pocket money”
It is an impulse purchase that can easily slip into an IKEA shopping bag.
What the Testament of a Furniture dealer outlines in nine points?
It outlines how the IKEA operation can fulfil the IKEA vision
What makes up the IKEA Brand?
People’s perception
What IKEA characteristic includes form, function, quality, sustainability and low price?
Democratic design
What part of the IKEA value chain is missing from the diamond?
IKEA store and e-commerce
3 Aces and 1 King. What is it?
An effective IKEA tool that helps IKEA retailers to focus on prioritized products in every product area.
How Ingvar Kamprad named a number of words and expressions which secure and maintain important parts of the IKEA heritage? these words and expressions 'A Little Dictionary'.
'A Little Dictionary'.
IKEA retailers identify two main kinds of buying behavior. What are they?
Planned and impulse
What is the main tool that IKEA retailers use when setting prices for the IKEA product range?
The product matrix
What is an Övertag?
The unique IKEA way of combining the use of inexpensive, good raw materials, rational production methods and all other low-cost factors at our disposal to develop home furnishing products of good design and function at prices substantially below the lowest known competitor price in the market.