Radio Facts
No one listens to radio? Really, in my market, we reach ____________
YOU TELL US FOR YOUR CITY!!!
The monthly % of Americans reached by Spotify's Streaming Music Platform (excluding podcasts)
Less than 13%. Spotify’s free tier sounds big, but when you remove podcasts and Premium listeners, ad‑supported Spotify music reaches about 6% of U.S. adults — around 11% for 18–34. Radio still delivers mass reach none of the streaming platforms can touch.
Who is the only company who can cross-device remarket inside homes with both data-infused CTV, podcasts & streaming audio?
What is iHeart
What % of total media time is spent with Audio?
What is 31% per the World Advertising Research Council (WARC)
The iHeartAudience Podcast Network is responsible for more than _____ of total monthly podcast downloads in in the US per Podtrack
What is more than 50%
In the car, radio represents X% of ad-enabled audio time
What is 82%
This medium commands the largest share of ad-supported audio time
What is radio
According to Nielsen, do Americans under 50 years old spend more or less time with radio than TV?
What is more time with radio than TV.
Tell us an ROI story of how an influencer drove results for a client
STORYTIME!!! Let's hear what we've done to help a business grow
Name 5 podcasts iHeart publishes
Let's hear them!
Radio reaches X% of all U.S. adults monthly, outperforming major digital and linear platforms
What is 93%
If you totalled up all the ad-supported streaming audio listening across platforms, it equals x% of overall listening time per Edison's most recent Share of Ear Report
The average age of the TV viewer is _______.
Over 60
What categories are open for your biggest AM Show?
YOU TELL US :)
Time spent with podcasts in the US has increased by x% annually since 2016
What is 21%
Even among younger audiences, radio still reaches X% of Adults 18–34
What is 89% of Adults 18-34
Among Adults 18–34, x% of all ad‑supported audio time goes to radio and podcasts
What is 77% of ad-supported audio time is spent with radio and podcasts.
What % of linear TV ads are skipped when watched on time delay?
What is 65% of TV ads (or 2 in 3 TV commercials are skipped when watched on time delay
Podcasts audio ads are X% more effective in driving purchases than YouTube ads
DAILY DOUBLE: Tell us a story of the ROI Impact of Radio
YOU TELL US!!
What % of ad-enabled audio time is spent with AM/FM radio, podcasts, streaming & satellite radio in the US per Edison's most recent Share of Ear Report
What is 61% AM/FM Radio, 21% Podcasts, 15% streaming & 3% satellite radio (Q4 Edison Share of Ear Report)
Explain how Podtrac measures podcast downloads and why there is a large difference from the numbers that Edison shares (via Spotify for ex)