Marketing Icons from the Big Apple
This linear park built on an old rail track, represents urban renewal and the revitalization of forgotten spaces.
The High Line
What is the tagline for this fast food giant, which was developed by Burger King in the 1970s and has stuck with the brand ever since.
Burger King's "Have It Your Way" campaign
In this 1999 film, Will Smith fights alien invaders in the heart of New York City, with key scenes set in Brooklyn Bridge and Wall Street.
Independence Day
The New York Times created the first-ever online subscription-based model for news.
False. While The New York Times pioneered digital subscriptions in many ways, it wasn't the first to implement a subscription model. The Financial Times was the first model to charge visitors for online news access in 2007.
Known for its giant, gooey cookies, and cult following. The line starts early in the morning and doesn't let up, especially on weekends when tourists flock to grab a sweet treat!
Levain Bakery
One of the most iconic holiday displays in New York City and has been a staple of NYC's holiday season for decades, and its window displays are a must-see attraction every year!
Macy's in Herald Square
This Wieden+Kennedy campaign for Nike popularized this phrase, encouraging athletes to push past their limits and become champions.
Nike's "Just Do It" campaign
In this 2019 film, Joaquin Phoenix walks down a set of iconic stairs in the Bronx, which became famous after the film’s release.
Joker
New York City is home to the world’s first-ever skyscraper.
False. The Home Insurance Building in Chicago is widely considered the world’s first skyscraper, though NYC was a pioneer in skyscraper development with the Woolworth Building.
The Home Insurance Building was the tallest building in the world at the time (1885) with 10 stories and a height of 138 feet.
The line for this small but legendary pizza spot in Manhattan has made it notorious, with people willing to wait over an hour for a slice.
Joe’s Pizza
This glass cube is located on Fifth Avenue is as much a marketing icon as it is a store. It's been used to highlight the brand's commitment to innovation and sleek, minimalist design.
Apple Store - 5th Ave Location
This tagline that skyrocketed this energy drink brand's popularity, developed in the 1990s.
Red Bull's "Red Bull Gives You Wings" campaign
This romantic comedy movie features scenes at the Empire State Building, including a famous moment where Meg Ryan’s character runs to meet Tom Hanks at the top.
Sleepless in Seattle
New York City has more than 200 different nationalities and speaks over 800 languages.
True. NYC is the most linguistically diverse city in the world, with people from almost every country and speaking hundreds of languages.
Famous for its pastrami sandwiches in the lower east side and is one of the oldest delis in NYC. Tourists and locals line up to get a taste of the iconic sandwiches. The lines can stretch outside the door, especially during lunchtime or weekends.
Katz’s Deli
Held twice a year, Fashion Week in NYC is a hub for global brands to showcase their latest designs. It’s an elite marketing event, with massive media coverage and influencer presence. The event has helped elevate brands like Ralph Lauren, Marc Jacobs, and Calvin Klein to international prominence.
New York Fashion Week
This campaign was introduced by Taco Bell as a tagline to encourage customers to embrace the fun and excitement of life, marking a shift in their marketing.
Taco Bell's "Live Mas" campaign
This 2012 movie showcases an intense chase scene around Times Square as a young man attempts to prevent a major crisis.
The Dark Knight Rises
The Statue of Liberty was originally intended to be placed in Cairo, Egypt.
False. The statue was initially proposed to be placed at the entrance of the Suez Canal in Egypt, but it was ultimately placed in New York Harbor as a gift from France.
Flagship located on Madison Avenue, you might find yourself waiting in a long line for a cappuccino or latte with a side of high-end fashion vibes.
Ralph’s Coffee
This bridge is not only a major landmark but also a powerful symbol of connection and innovation. It's been used in countless ads, movies, and campaigns to represent the enduring spirit of New York and the freedom of opportunity. Companies from Chase Bank to Heineken have used this iconic image.
The Brooklyn Bridge
This popular Snickers campaign, featuring this campaign/slogan that became a viral sensation with humorous ads starring celebrities like Betty White and Joan Collins.
"You're Not You When You're Hungry" campaign
Movie that includes Audrey Hepburn’s character famously sits outside the Tiffany & Co. store on Fifth Avenue while enjoying her morning coffee.
Breakfast at Tiffany's (1961)
New York City is home to the world’s largest indoor swimming pool.
False. The world's largest indoor pool is Blue Abyss, which is located in Cornwall, UK. It's 164 feet deep and can hold 11.2 million gallons of water. It's the world's first commercial astronaut training facility.
This Italian-American restaurant is a celebrity favorite and is known for its classic Italian dishes like veal parmesan and rigatoni.
Carbone