History
English Rugby and Soccer
Who was the highest paid coach in the NFL from 2007-2013?
Bill Belichick of New England Patriots
What year did the NFL officially expand globally?
1991
Where was the game of football established?
Canton, Ohio
What are the 3 markets that generate revenue for the NFL?
Licensing fees & Merchandise
Ticket Sales
When did the game of football first go abroad?
1950, exhibition game in Canada
When was the NFL established?
1922
What are the 3 steps in the value chain?
1. Acquisition of Talent (recruiting/scouting)
2. Production of the Game (entertainment experience)
3. Sale of Merchandise related to the game (includes ticket sale, television rights and apparel)
How many relaunches/rebranding of the NFL were there globally?
4
World League of American Football 1991-1993
World league 1995-1997
NFL Europe 1997-2006
NFL Europa 2007
What was the largest telecast sports game mentioned in the case and in what year?
2010 Superbowl
How did the NFL differentiate themselves from other American professional sports leagues?
By operating under a revenue sharing scheme
What was one reason suggested for failure in expansion?
Lost $20 Million year over year
Audience knew there were not viewing the best talent