Nightmare on Ad Street
Frightful Fashion
Haunting History
TRICK or treat
Reel Nightmares
100

This type of marketing tactic “haunts” users with ads after they visit your website.

What is retargeting?

100

This horror movie villain wears a hockey mask and wields a machete.

Who is Jason Voorhees (Friday the 13th)?

100

Halloween originated from this country

What is Ireland?

100

Kate’s mother has three children: Snap, Crackle and ___?

Who is Kate?

100

In the movie Hocus Pocus, what are the last names of the three witch sisters?

What is Sanderson?

200

This type of ad creative typically “casts a spell” with short, vertical videos.

What are Reels or TikToks?

200

Can you name the colors of candy corn from top to bottom

What is White, yellow, orange?

200

Halloween is derived from this phrase

What is All Hallows Eve?

200

I have a tail and a head, but no body. What am I?

What is a coin?

200

What’s the highest-grossing horror film of all time?

What is It?

300

The LMH neon color that glows brighter than a jack-o’-lantern.

What is #FFF200 (neon yellow)?

300

Which U.S. holiday surpassed Halloween in total costume spending in 2020, thanks to themed pet outfits?

What is Christmas?

300

The first Jack-o-lanterns were made out of this root vegetable

What are turnips?

300

I walk with you on Halloween night; I stretch and shrink beneath the light. I vanish when the darkness grows—what am I?

What is your shadow?

300

What is the name of the hotel in The Shining?

What is The Overlook Hotel?

400

Which candy brand led U.S. national linear TV ad spending for Halloween in 2024?

What is M&M’s?

400

The first commercially produced Halloween costume (1895).


What is a witch?

400

What U.S. state was the first to declare itself the “Halloween Capital of the World”?

What is Minnesota?

400

It’s the only place in the world where today comes before yesterday. Where is it?

What is a dictionary?

400

There are two serial killers at the center of Silence of the Lambs. What are their names?

What are Buffalo Bill & Hannibal Lecter?

500

Which fast-food chain ran an ad campaign suggesting women should avoid fatty foods before Halloween so they could fit into costumes

What is Subway “Fat Freak Out” Halloween Ad?

500

In what U.S. state is it illegal to dress as a priest on Halloween?

What is Alabama?

500

What 1993 Disney movie helped cement Halloween as a pop-culture holiday for kids?

What is Hocus Pocus?

500

I’m a door with no hinges, a lid with no lock, inside me are stories, shadows, and shock. What am I?

What is a Pumpkin/Jack O' Lantern?

500

In Halloween, Michael Myers’s mask is actually a mask of which actor?

Who is William Shatner?