Typography
The Style
Terms
Names
Images
FINAL
100
All twenty-one variations of this typeface can be used together to achieve dynamic contrasts of weight, tone, width, and direction.
What is Univers?
100
The International Typographic Style has also been called this.
What is Swiss Design?
100
In the International Typographic Style, designers define their roles as objective conduits for spreading important information between components of society and rejected this label.
What is artist?
100
More than any other individual, the quality and discipline found in the Swiss design movement can be traced to this Swiss designer.
Who is Ernst Keller
100
This Swiss designer, created this poster for automobile races at the Autodroma di Monza near Milan, in 1948.
Who is Max Huber?
200
This typeface's well-defined forms and excellent rhythm of positive and negative shapes made it the most specified typeface internationally during the 1960s and 1970s.
What is Helvetica?
200
The International Typographic Style emerged during is decade.
What is the 1950s?
200
Siegfried Odermatt played an important role in applying the International Typographic Style to business and industry. He pursued originality through the idea, not through visual style—in his work, graphic design was always seen as an instrument of this.
What is communication?
200
Swiss design began to coalesce into a unified international movement when this journal began publication in 1959.
What is Neue Grafik / New Graphic Design?
200
This Swiss designer created the poster for Herman Miller furniture in 1962.
Who is Armin Hofmann?
300
This German designer developed Palatino, Melior, and Optima, which are all regarded as major type designs of the movement.
Who is Hermann Zapf?
300
The International Typographic Style emerged from these two countries in Europe, Switzerland and this.
What is Germany?
300
Müller-Brockmann's 1961 book is the seminal source on this subject.
What are Grid Systems?
300
In the early 1950s, this American university established a graphic design program enabling all members of the university community to benefit from free, professional design assistance on their publications and publicity material.
What is the Massachusetts Institute of Technology (MIT)?
300
This Swiss designer joined Siegfried Odermatt's studio in the early 1960s and is also known for her playful work.
Who is Rosmarie Tissi?
400
His 1967 book Typography: A Manual of Design, had a worldwide influence
Who is Emil Ruder?
400
The initiators of the International Typographic Style believed this style of typography expressed the spirit of a more progressive age.
What is Sans Serif typography?
400
The Ulm Institute of Design included a study of this in its design curriculum, which covers the philosophical theory of signs and symbols.
What is semiotics?
400
During the early 1960s this American Designer initiated a series of over 350 book jackets for McGraw-Hill Publishers using a uniform typographic system and grid.
Who is Rudolph de Harak?
400
Anton Stankowski created the trademark for this company in 1953
What is Standard Elektrik Lorenz
500
This American designer created a poster for the MIT jazz band in 1972.
Who is Ralph Coburn?
500
The roots of the International Typographic Style are to a large extent found in the curriculum advanced at the School of Design in this Swiss city.
What is Basel?
500
In 1949, Max Bill concluded, “It is possible to develop an art largely on the basis of this.”
What is mathematical thinking?
500
In 1968 the senate of Berlin commissioned this German designer and his studio to develop a comprehensive design program for the city.
Who is Anton Stankowski?
500
Arnold Saks designed the "Inflatable Sculpture." poster for this museum in 1968.
What is the Jewish Museum?
500
The basic version of Helvetica was released by this German Typographic Foundry in 1961.
What is the Stempel foundry?