CH 8
CH 16
Stadia
London Lore
London Lore pt. 2
100

A set of brand assets and liabilities linked to a football club (or player), its name and logo, that add to or subtract from the value provided by said club (or player) and/or its supporters

What is Brand Equity?

100

Which company did Man United sign a 7-year kit sponsorship deal with in 2014?

What is Chevrolet?

100

What stadium has a giant arch!

What is Wembley?

100

In Ipswich, what was the name of the pub we went to before the game?

What is The Cricketeer (Spoons)

100

On New Years, what place did most of us watch fireworks?

What is Trafalgar Square?

200

What makes up brand equity (dimensions)

What is Brand Awareness, Brand Association, Brand Loyalty, Perceived Quality

200

What was the original name of the New England Patriots’ stadium?

What is Schaefer Field?

200

What is the meaning behind West Ham being called the "Hammers"

What is being apart of the work force

200

At what place did we run into AZ in the middle of London?

What is Wing Wing

200

What was the brand name of the sweet nectar of the gods (the beloved cider)?

What is Kopparberg?

300

In the book, there is a case study, which league is it talking about?

What is the EPL

300

Which company owns the naming rights to Arsenal’s stadium?

What is Emirates?

300

What were the poppies made of on the gates at Twickenham?

What are German Shells?

300

How much was an extra towel at the Stay Club?

What is 10 pounds

300

When we did Karaoke, what was the name of the place?

What is Star of Kings?

400

A consumer’s perceptions of the overall quality of a brand and its subjective superiority over available alternatives is...

What is perceived quality?

400

Juventus FC and Minnesota United FC share which stadium sponsor?

What is Allianz

400

How much is the membership fee at Wimbledon?

What is 565 pounds

400

At the Ipswich Town Football game, what row were most, if not all, of us seated in?

What is Row R?

400

At the closing dinner, what did Dr. Tingle eat as his main dish?

What is Spaghetti Puttanesca?

500

What is the main issue of football marketing?

What is "it is too hyper-focused on creating revenue"

500

How many of the Premier League stadiums have a corporate sponsor name?

What is 7 (out of 20)?

500

How steep is the slope at Lord's Cricket Ground? (in meters)

What is 2.5 meters

500

When we took a taxi cab home after the Ipswich game, How much (approx) was the cab?

What is 30 pounds

500

At Loftus Road, Trinity has a Vamos QPR plaque outside the stadium, what did it say on the bottom?

What is "Family First"?