Lesson 01: Marketing Mix as Marketing Strategy
What do the consumers of a product or service want?
What is “price and quality”?
Convenience goods, shopping goods, and specialty goods.
What are the three product types?
odd pricing, even pricing, prestige pricing, price lining, BOGO pricing, bundling
What are the various pricing objectives?
What are Product promotion and institutional promotion?
What are the 2 Different promotions?
They provide a good way of approaching service strategy.
What do the 4 P’s of Service do?
What is the first step in marketing?
What is “Determining the target market”?
An assurance that the product works as it should
What is the definition of protection?
Odd Pricing, Even Pricing, Prestige Pricing
What are some common pricing strategies?
Creating a proactive public image
What is the Main Goal of Public Relations?
What are the 4 P’s of Service?
What are Product, process, people, and place?
The marketing strategy has to be in line with the _____ and _____ of the business.
What are “Priorities”, and “visions”?
The 2009 Chevrolet Impala has a V8 engine.
What is a marketing feature of a car?
Avoid Price Gouging and The Bait and Switch Tactic
What regulations should be followed when setting prices?
The relationship between the customer and the representative of the company that
interacts with the customer.
What is Personal Selling?
What is a process?
What is How a service is done?
What are the 4 P’s of marketing?
What is “Product, price, place, and promotion”?
A product's traits or attributes that deliver value to end-users and
differentiate a product.
What is the definition of a marketing feature?
Pricing helps attract and retain customers.
How does pricing affect the marketing mix?
When something is negative or positive, a company spokesperson can use the press to speak directly to the public.
What is an example of Public Relations?
Where you and your customer base are located?
What is place?
The marketing mix is the strategy of reaching your _____ _________?
What is “Target Audience”?
A 1973 El Camino is an example of what product type.
What are specialty goods?
Prices end in a 9 or a 5 ($9.99 or $9.95, for example)
What is odd pricing?
In stores, this may be a display at the end of the aisle, how the store is laid out, or a window display meant to attract customers and highlight specific products.
What is visual merchandising?
They are at the core of any marketing effort and cover many of the same elements as running a business.
What are the 4Ps?