Show:
Marketing
Product & Place
Price
Promotion
Advertising
100
This is used by a business to guide its marketing process to a desired conclusion.
What is marketing plan
100
Refers to how consumers see your product compared to the competition's product
What is product positioning
100
Pricing technique in which items in a certain category are priced the same
What is price lining
100
The combination of different promotional elements that a company uses to reach and influence potential customers
What is promotional mix
100
The paid nonpersonal presentation of ideas, goods, or services
What is advertising
200
What a business wants to accomplish through its marketing efforts.
What is marketing objectives
200
The path a product takes from producer to final user
What is channel of distribution
200
Pricing technique in which several complementary products are sold at a single price
What is bundle pricing
200
A series of related promotional activities with a similar theme
What is campaign
200
Most adaptable of all the promotional mix (elements)
What is personal selling
300
The name, symbol, or design used to identify a product.
What is brand
300
The people who move products between producers and final users
What are intermediaries
300
The two pricing policies
What are flexible and one-price
300
Placement in the media of newsworthy items about a company or product
What is publicity
300
3 of the 6 advertisement methods sellers use to appeal to people
What emotional, testimonial, factual, slogans, play on fears, and image building
400
The four marketing strategies that make up the marketing mix.
What is Product, Place, Price, & Promotion
400
Very important to your place strategy
What is location, location, location
400
The three types/ways to set a basic price
What is cost-based, demand-based, and competition-based pricing
400
Publicity includes a brief newsworthy story that is sent to the media and activities designed to create goodwill towards a business
What is a news release and public relations
400
Two examples of print and two examples of media advertisement styles
What are newspapers, magazines, direct mail, outdoor advertising, directories, transit advertising and television, radio, & internet
500
Style, color, warranties, and convenience.
What are features and benefits
500
The three choices you have on how broadly you will distribute your product
What is intensive, selective, and exclusive distribution
500
3 of the 5 specialized discount pricing techniques
What is cash, quantity, trade, promotional, and seasonal
500
Three examples of sales promotion
What are displays, premium, rebates, samples, and sweepstakes & contests
500
The two parts of image building advertisements
What are do not focus on a particular product and convey a positive image of the company