Exponential began in what year with the founding of Tribal Fusion?
What is 2001?
100
What does AERO stand for?
What is Audience Efficient Real Time Optimization?
100
In Rising Star terms the Snackbar is called what?
What is the Adhesion Banner?
100
This unit provides users with a choice of several videos so they can choose the message they are most interested in?
What is Ad Select?
100
Sales Executives will spend at least ___ hours per day prospecting.
What is 2?
200
This third party data vendor collects auto registration data through vehicle manufacturers, finance organizations and state and title registration data?
What is Polk?
200
This product targets users who are likely to convert but have not entered the retargeting pool or visited the user site?
What is Prospect?
200
This mobile operating system accounts for 60% of the mobile market?
What is Android?
200
The typical time range for a pre-roll ad is what?
What is 15 - 30 seconds?
200
What does the SPRING in Spring Dialogue stand for?
What is Start Priorities Needs Gains?
300
Datalogix TV is powered by set box top data from what company?
What is TRA?
300
This statistic is the discrepancy between client stats and Tribal Fusion stats?
What is Audit Factor?
300
If an advertiser wants to solve for "fat finger" syndrome they can implement this technology to ensure qualified user engagement?
What is Swipe?
300
The approximate % of AdoTube impressions that are served on exchange inventory?
What is 10%?
300
According to Chris you need to determine this before each meeting?
What is Your Hook or Your Story
400
Exponential's Insights Services allows you to do what three things with your audience?
What is Validate, Surprise, Challenge?
400
These types of companies are being used by trading desks as the interface to their media buying. Think Lumascape category.
What are DSPs?
400
MoPub, Mobclix and Nexage are examples of what?
What are mobile exchanges?
400
Respectively, what are the names of Nielsen and ComScore's products that determine target demographic reach for us to be billed on?
What is Nielsen OCR and ComScore VCE?
400
Name four of the five video exchanges Natalie revealed where we would acquire video inventory?
What are Brightroll, DoubleClick, Vindico, SpotXchange, AdapTV?
500
The newest of Exponential's Third Party data vendors is an offline branded company with segments familiar to advertisers?
What is Acxiom?
500
This statistic is the basis on how campaigns compete in our network?
What is RPM?
500
This company just released a product that allows for measurement across mobile, PC and TV?
Who is Nielsen?
500
According to the IAB, for a video ad to be in view it has to show ___% of pixels for ____ consecutive second(s).
What is 50% of pixels for 2 consecutive seconds?
500
Double Verify uses this process for determining measurability of viewable impressions?