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The process of influencing attitudes, values, beliefs, and behavior.
What is persuasion?
A three part argument consisting of a major premise, a minor premise, and a conclusion.
What is a syllogism?
What you are trying to prove
What is a claim?
The character and reliability of the speaker.
What is ethos?
Persuasive speeches seek this.
What is a response?
An argument that uses an isolated example to make a general conclusion.
What is a "red herring" fallacy?
Recommends that a specific course of action be taken.
What is a claim of policy?
An argument in which the conclusion does not connect with the reasoning.
What is a non sequitur fallacy of reasoning?
What is a warrant?
Our evaluation of the potential costs and benefits of a particular policy or course of action and how this informs our decisions and actions.
What is "expectancy-outcome value theory?"