Frame and Misfortune
A thought process for how something works.
What is a mental model (framework)?
Scientist often present climate change information that is data heavy and is used by this brain processing system.
What is the analytical processing system?
Overfishing of the world's fish population and pollution of the earth's atmosphere are examples of this.
What is the "tragedy of the commons"?
The tendency to look for information that is consistent with what one already thinks, wants, or feels.
What is confirmation bias?
This processing system in the brain is emotion-driven and sees information in concrete terms and narratives.
What is the experiential processing system?
A rebate for buying an electric car is an example of this.
An incentive
This is the famous graph showing the increasing amounts of CO2 in the earth's atmosphere from 1958 to 2006.
The "Kneeling Curve"
This is the tendency to stick with the option that is automatically selected rather than choosing another option.
What is the "default effect"?
Communicators can increase their audience's sense of connection to and understanding of climate change by framing it in this way.
What is a local/current/impacting people/impacting health/financial/specific concern of the audience
This principle holds that action should be taken to reduce the risk of harm from climate change, even without 100 percent scientific certainty about all aspects of the threat.
What is the "precautionary principle"?
This is the limited capacity for worrying about all the problems at once.
What is the "finite pool of worry"?
These are two types of orientations people have: 1) seeking to meet goals, concerned with advancement and 2) preferring to act vigilantly to minimize loses).
What are promotion and prevention?
This can occur after repeated exposures to threats over time.
What is "emotional numbing"?