Was there any association between quality and advertising?
What is No
100
What does PDS stand for?
What is Potential Disadvantages Score
100
Why might nursing home consumers be misled?
What is Advertising is not an accurate reflection of quality
100
What was the ‘product’ this article focused on?
What is Nursing Home Services
100
Who are the authors of this article?
Who are Dr. Kash and Dr. Miller
200
What was the range of total advertising expenditures in Texas nursing homes per year?
What is $0-$165,000
200
True or False, there was a significant negative correlation between log price and PAS.
What is False. The correlation is positive.
200
What tools do consumers have today to make sure they are not misled?
What is Technology makes it easier to research quality of a product.
200
In Signaling Theory, what is an organization trying to ‘signal’?
What is Status
200
Signaling should appear…
What is genuine
300
What in this study was associated with quality?
What is Price per bed per day
300
How many types of analyses were used?
What is 4. Pearson’s Correlation Coefficient and three linear regression models.
300
Why is Nordstrom example important?
What is Signals quality through price
300
What were the two ‘prices’ found in this article?
What is Price per bed per day and cost of advertising
300
What type of perfume was used in the Nordstrom Example?
What is Sensuous by Estee Lauder
400
Why do nursing homes advertise?
What is To signal the quality of their product
400
n=?
What is 762
400
What two things can be used to signal status?
What is Pricing, advertising
400
What are today’s marketing techniques driven by?
What is Consumer needs, wants, taste, as well as market competition.
400
Two of the data sources analyzed came from which state agency?
What is DADS (Department of Aging and Disability Services)
500
What might the intention of spending money on advertising be?
What is The intent might be to signal quality that is not necessarily existent.
500
What does the PAS indicate about a facility?
What is The number of QIs on which a facility performs better than 90% of all facilities
500
Why were the Coke and Ford examples used?
What is To demonstrate how companies waste money on ineffective advertising. That money can be used to improve quality and hire nurses in nursing homes. Let price signal quality.
500
Ultimately, nursing homes do this better in order to signal better quality.
What is Let price and word of mouth signal quality. Bottom line have a superior product, take money that is used on ineffective marketing and use it to improve quality.
500
In the case of nursing homes, where would advertising dollars be better spent?