When?
When did the Relationship Era start?
A) 1980's
B) 1890's
C) 1990's
The 1990's
Who came up with the Relationship Era?
A) Leonard L. Berry
B) Joe S. Smith
C) Michael R. Henrry
Leonard L. Berry
What was the shift from Transactions to Relationships called?
The Relationship Era
Why was The Relationship Era so successful?
A) It caused more single transactions
B) It established more word-of-mouth markets and brand approval.
It established more word-of-mouth markets and brand approval.
When did the Relationship Era end?
A) 2000's
B) 2010's
C) 2020's
The 2010's
Who originally had the idea to move to more long term relationships with customers?
A) Michael Jordan
B) Theodore Levitt
C) Rohnald Mill
Theodore Levitt
What is the growing of Long-Term customer loyalty called?
A) Customer Networking
B) Customer Retention
C) Customer Agreement
Customer Retention
Why did more people begin to embrace the Relationship Era?
A) Because it became too expensive to try and find new customers, rather than existing ones
B) Because they thought that it was easier to find new customers all the time
Because it became too expensive to try and find new customers, rather than existing ones