ADHD in the Real World
Stimulate the HCP with Differentiation
Sherlock Holmes, Nancy Drew, Benoit Blanc
ADHD & Stimulants
Closing, Commitment & Conversion
100

The time of day most commonly reported as most stressful for ADHD families. 

What is early morning? 

100

Unique DR/ER layers of Jornay PM allow for colonic absorption and smooth onset and offset of effect. 

What is the modeledMPH PK curve? 

100

HCP says, “My patients are doing fine”!

What does fine look like? 

100

Acknowledging the HCPs objection? 

What is the first step in handling an objection? 

100

A low pressure readiness check with the HCP. 

What is a soft close?

200

ADHD symptom control upon awakening, early morning can be very challenging for children and caregivers. 

What is 75% of caregivers in a survey stated that they associated early morning with moderate to severe ADHD-related impairment?

200

Delayed=postponed onset, Extended = prolonged duration. 

What is the difference between delayed and extended release?

200

In a survey, 56% of adults with ADHD stated that the ideal medication would last into the evening!

What is PK/PD data modeled for dose dependent duration?

What is Gomeni?

200

HCP says, “Generics work fine for me patients!

What is validating?

200

Dr.Hunter, make JPM your first-choice long acting methylphenidate for the demonstrated efficacy, dose dependent duration of effect, smooth onset and offset, and savings program. 

What is a summary close? 

300

Functional impairment matters most to caregivers beyond just symptom scores. PREMB-R AM assesses the difficulty of early-morning functioning.

What is getting out of bed, getting ready for the day,and arguing or struggling excessively? 

300

All other stimulants fail to address early-morning symptom control. 

What is dosed in the morning and requires time to activate? 

300

Asking probes to uncover unmet needs to align features and benefits.

What are investigating selling/questions? 

300

JPM has a high potential for abuse and misuse.

What is the black box warning/safety information?

300

Completing homework, sitting through an evening meal, getting ready for bed. 

What is PREMB-PM?

400

At baseline, most patients experienced moderate-to-severe impairment in the morning and late afternoon/evening, function. 

What is 73% and 69% of participants in the BSFQ morning function evaluation and the PREMB-R PM late afternoon/evening? 

400

Fewer peaks/crashes, better tolarability, reduced rebound and crashes. 

How would you position JPMs smoother PK clinically? 

400

No short-acting booster was permitted in the pivotal trail.

What would not needing a short-acting booster mean to your patients? 

400

Patients on JPM showed a statistically significant improvement at each hourly interval between 9AM - 7PM

What is SKAMP CS from 8AM to 8PM at visit 9?

400

Thanks, this will definitely help my staff with navigating the managed care challenges!

500

Jornay PM ability to achieve early-morning symptom function control is a major differentiating feature over other stimulants.

What is 94% functioning scores comparable to individuals without ADHD?

500

Dopamine and norepinephrine. 

Which neurotransmitters do stimulants primarily affect? 

500

JPM is designed to eliminate multiple peaks and troughs from early morning to evening. 

What would that mean for your patients? 

500

Dr.Coffey, what is the impact of a patient taking a SA to get their symptoms controlled in the late afternoon or evening. 

What is an implication question/probe? 

500

The lower the score, the greater the improvement. 

What is the SKAMP CS over a 12 hour laboratory classroom day?