Sales as an LOB
Sales KPIs
Inbound Vs. Outbound
Behavioral Selling
6 Buying Motives
100

Capturing prospective customer attention to convert them into leads.

What is lead generation?

100

These are indicators used to fine-tune operations, improve agent productivity, and understand customer interactions.

What is KPI?

100

In this selling model, the customer finds you first, usually driven by content, social media, or search engine results.

What is Inbound Selling?

100

This personality type is characterized by being decisive, confident, goal-oriented, and focused.

What is a Controller?

100

Buying a high-end luxury car, a designer handbag, or a premium VIP membership is almost always driven by this specific motive.

Status/Prestige

200

This final stage of the sales process is where the agreement is finalized and the service or ownership is exchanged for an agreed price.


What is Closing?

200

This acronym stands for the criteria for setting effective personal and team goals: Specific, Measurable, Attainable, Realistic, and ...

What is Time-bound?

200

This sales strategy is proactive, where the salesperson initiates contact first.

What is Outbound Sales?

200

To effectively interact with this personality type, you must avoid rushing them and focus on the smallest details.

Who is an Analyzer?

200

Customers who seek durable, reliable, and well-crafted items to ensure long-term value are motivated by this.

What is Quality?

300

One of the greatest benefits of this practice is using it as a platform for testing new sales strategies and promoting innovation to determine market acceptance.

What is Sales Outsourcing?

300

Often referred to as "Quotas," this KPI compares current sales performance against established targets or previous periods.

What is Sales Target Attainment?

300

Common examples include blogs, webinars, and downloading eBooks.

What are Inbound Channels?

300

According to the training, people are driven toward new products or services by this type of motivator.

What is Gain?

300

This buying motive triggers when a consumer buys an item simply because it reduces effort, saves time, or makes a task easier.

Convenience

400

Partnering with digital experts for these types of interactions can boost unit volume and Net Promoter Scores.

What is Chat Support?

400

This formula is calculated by taking the difference in sales between the current and prior month, dividing by the prior month's sales, and multiplying by 100.

What is Monthly Sales Growth?

400

A common, proactive outbound method involving direct phone communication to potential customers.

What is cold calling?

400

This personality type is a Feeling Extrovert who is relationship-driven and appreciates enthusiasm.


Who is a Promoter?

400

This motive drives purchases based on the desire for emotional gratification, pleasure, or happiness.

What is Emotional or Personal Satisfaction?

500

In this stage of the sales process, the representative acts like a doctor to uncover a prospect's pain points, budget, and decision-making process.

What is Assessment?

500

This ratio measures the number of deals successfully closed and won compared to the total number of quotes sent to prospects.

What is Quote-to-Close ratio?

500

This approach uses outbound sales to quickly boost your funnel during periods when inbound lead volume is low.

What is effective funnel support?

500

This type of motivator causes people to move away from products, such as when they encounter overpriced items or difficult processes.

What is Pain?

500

Buyers prioritizing affordability, discounts, and budgetary constraints are driven by this motive.

What is Price?