Neuro Marketing
What is the oldest part of the brain?
a. Neocortex
b. Limbic
c. Amygdala
c. Amygdala
Apple has been known to run advertisements without any explanation of their products.
a) True
B) False
a) True
The term marginilazed means...
a) people who are treated unfairly
b) people who are stolen from
c) people who have to work in unfair conditions
a) people who are treated unfairly
A ______ is the item being sold.
a) identity
b) brand
c) product
c) product
The Limbic Brain controls ...
a. rational thinking
b. emotions and feelings
c. 90% of decision-making
b. emotions and feelings
a) Slaughterhouse 5
b) 1968
c) Fahrenheit 459
d) 1984
d) 1984
In 2018, Nike unveiled their 30th anniversary "Just Do It" campaign featuring prominent athletes. Which athlete was a controversial figure?
Colin Kaepernick
A brand is the ...
a) item being sold.
b) image or special identity created for a product.
c) the marketing strategies developed to sell products.
b) image or special identity created for a product.
The outermost part of the brain is known as the _______.
a. Neocortex
b. Limbic
c. Amygdala
a. Neocortex
Which computer system was the predecessor of the Mac?
a) Supercomputers
b) Mainframe computers
c) Personal computers
c) Personal computers
Which archetype story does Nike model their branding campaigns after?
The Hero's Journey
"This advertisement endows Hershey bars with the power to bring people together and comfort them in difficult times." Which word is synonymous with the bolded term.
a) gives
b) packages
c) enables
a) gives
The amygdala is also known as the _______ brain.
a. Neocortex
b. Limbic
c. Reptillian
c. Reptillian
"...the more Apple products you own, the more benefits there appear to be; apps, music and videos are all in one place and are accessible on every device. Users can access their media from their car (on their iPhone), at work (on their iMac) or even in transit (on their iPad)."
This passage is refferring to the ______ of apple products. Select the best option.
a) habitat
b) infrastructure
c) ecosystem
d) community
c) ecosystem
According to the article "The Power of the Nike Brand" written by Graeme Newell (2019), Nike commercials tend to begin with...
a) someone in the zone, working hard at what they're doing
b) someone doubting their ability to do something difficult
c) someone being the first to meet a challenge or first up
d) the main character attaining victory
c) someone being the first to meet a challenge or first up
"Never before in human history have there been so many products jostling for our attention and our money." The term "jostling" carries a negative connotation in this context. Explain why.
The author used the term "Jostling" to convey the aggressive nature of brands competing for consumers' dollars and attention.
The __(a)__ area is the middle part of the brain, and the __(b)__ is the innermost part of the brain.
Choose two options below that correspond to the statement.
Neocortex
Amygdala
Limbic
(a) limbic
(b) Amygdala
Apple not only associated their products with technical detail, but rather with personality types, feelings and emotions. Provide an example of how they have done this in the past.
In 2006, Apple ran a series of ads that delivered the message of being young and cool by personifying Mac and PC through two characters. PC was played by a slightly older, more business-like, nerdy character, while Mac, played by a popular actor, gave users the sense of being young, casual and approachable.
Bonus points if ss can identify who the PC character resembled.
According to the article "Case Study: Just Do It? Nike, Social Justice and the ethics of branding" written by Holland J. Smith & Scott R. Stroud, why might it be unethical for Nike to have featured Kolin Kaepernick?
Because Nike has a history of making products unethically; this feature could have just been a "sophisticated trick" from a corporate powerhouse merely interested in making more money.
According to the article read in class, with whom did Hershey's partner with?
a) TwitchCon
b) ComicCon
c) PlayStation
D) Xbox
a) TwitchCon