Places and systems
This human-dominated geological era.
Anthropocene
A formal word for “a piece of clothing.”
Garment
The appeal of “newness” that can trigger impulse buying.
Novelty
The end-to-end route from raw materials to retail.
Supply chain
A distinct period in history or geology.
Epoch
The stitched line joining two pieces of fabric.
Seam
To become used to something so it feels normal.
Habituate
The machine of ads, PR, and channels pushing a brand message.
Marketing apparatus
A site where people's waste is buried.
Landfill
Adjective for fabric that “cannot be passed through.”
Impenetrable
Acronym for the “fear” that pushes last-minute purchases.
FOMO
The person responsible for a harmful or illegal act.
Perpetrator
A condition of limited supply that shapes choices and prices.
Scarcity
The quality of lasting a long time without breaking.
Durability
Money already spent and irrecoverable—yet still influencing your decision.
Sunk cost
A person showing little empathy or remorse in decision-making.
Sociopath
An economy designed to remove resources and externalize environmental costs.
Extractive system
Completely worn out or beaten up after hard use.
Thrashed
A brain mechanism that reinforces purchases with a hit of pleasure.
Dopaminergic (reward)
In this model, products are designed for durability, repair and reuse to minimize waste.
Circular economy