Artificial Intelligence
When AI is used to select and organise content for a user's feed, it's engaging in this process.
What is curation?
This idea describes the shift in the social media industry from platforms designed for personal connection to those focused on commerce.
What is From Connection to Commerce?
This aspect deals with the platforms or technologies that allow content to be shared with audiences, such as Instagram Reels popularising short-form content.
What is digital and/or technological developments/platforms?
The Excellence criteria asks you to not just respond to the statement but to do this throughout the essay with nuance.
What is interrogate?
Influencer marketing is part of this broader aspect, which deals with how companies earn revenue.
What is monetisation?
The concern that AI might generate content that reflects unfair prejudices is an example of this.
What is algorithmic bias?
This idea refers to the conflict between a creator's public image and their true identity, especially when they are being paid to promote products.
What is the Illusion of Authenticity?
This aspect relates to government rules and guidelines that impact how media companies operate, such as discussions around data protection for AI.
What is regulation and legislation?
To achieve Merit or Excellence, your discussion must be supported with detailed evidence from media sources, but what specific types of evidence are recommended?
What are relevant statistics and case studies?
A key strategy for successful influencers is to shift from static, highly-edited content to a more "dynamic, authentic, and multi-platform" approach, which is an example of a change in this aspect.
What is content creation?
When AI is used to create a single-purpose, self-contained filter or bubble of information for a user, it can lead to this.
What is a filter bubble or echo chamber?
This concept suggests that technology and the platforms themselves are the primary forces shaping society, rather than human choice.
What is Technological Determinism?
This is the aspect of an industry that is concerned with how content is made, packaged, and delivered to the audience.
What is content creation and distribution?
This is the grade level where a student should show a "perceptive understanding" and a "critical response" to the statement.
What is Excellence?
The rise of influencers who make a living from social media is a specific example of this bigger trend in media.
What is the shifting landscape from Connection to Commerce?
The use of AI in social media raises concerns about a shift in power from the user to the platform, a concept known as this.
What is the Power Dynamic?
This is a term for a business model where companies like social media platforms profit from monetising the data their users generate, a key concern in the AI space.
What is surveillance capitalism?
This term refers to the economic principles and competition that drive the business side of a media industry.
What are market forces?
In your conclusion, you should not introduce any new information, but you should aim to do this in a perceptive way.
What is sum up the current issue and potential future trends?
This is a specific type of marketing where an influencer gets a commission for sales made through a unique link or code.
What is affiliate marketing?
This is a key ethical debate that emerges from the use of AI in social media, especially when it comes to the lack of transparency in how algorithms make decisions.
What is algorithmic transparency?
This is the idea that new media technologies and platforms will solve social problems and lead to a better, more connected society.
What is Technological Utopianism?
This aspect is concerned with the commercial management of the audience, including the use of engagement metrics and algorithms.
What is audience demand/management?
The "How to Succeed" guide explicitly states that you must do this with any claims you make about the industry.
What is substantiate?
This term refers to the removal of a creator or influencer from a social media platform.
What is deplatforming?