Show:
Onsite & Offsite Optimization
Analytics
Local SEO
Social SEO
100

Name 3 places where you should have your keywords on your site for SEO value.

Page Title, Headings Body, Content

100
What is the difference between a visitor and a unique visitor?
A unique visitor is the number of unduplicated visitors to your site over a certain amount of time.
100
Name Address Phone number
What does NAP stand for?
100
140 characters
What is the character limit for a Tweet?
200
Originally for blind people, because websites would be read aloud to them. If they couldn’t see the image, it had to have a description, to know what was being shown.
Why was alternate text invented?
200
Name the 2 types of goals that can be set in Analytics.
URL destination, visit duration
200

Name 2 of the most important map listing sources

Google  - Bing 

200
This is the second largest search engine in the world
YouTube
300

Name 3 current sites that do many searches other than search engines Google, Yahoo or Bing.

YouTube, Amazon, FaceBook

300
Using a single Google login, how many Google Analytics accounts could you create on this one account?
Each Analytics account can have up to 50 properties and each property can have up to 25 views.
300

What can be done to improve your Google rankings?

1. Optimize your Google My Business profile 2. NAP Consistency 3. Encourage reviews (reply to them!)"

300
Which social media-spawned phrase was named as 2013's word of the year by Oxford Dictionaries?
Selfie
400

Name 3 of the top Google ranking factors

1. Quantity of links at Domain Level 2. Quantity of link root domains, anchor text variety, quality of linking sources. 3. Content relevance, on-page optimization 4. Content length, readability, uniqueness 5. Page Load speed 6. User Engagement: usage signals, SERP engagement (CTRs) 7. Brand usage (brand mentions) 8. Domain Security (SSL Certificate) 9. Social Metrics (quality / quantity of links, shares, +1) 10. Usability on mobile.

400
One of your clients, a pet food manufacturer, recently launched a new dog food formula. They have asked you to explore how long it takes for customers to finish the purchase process. What would you look at in GA?
Tracking Behavior Flow
400

5 and above

What number of customer reviews has been shown to add a 5 star rating on one's Google My Business profile?

400

2.7 billion

How many people use Facebook?

500
Natural link building
What is currently the most effective link building tactic
500
How long does a "session" last in Google Analytics?
It defines it as starting whenever the first page is viewed by the user and ending when 30 minutes of inactivity has occurred thereafter. So a session could last hours.
500
Over the years, which of the following terms has not been used in the industry to refer to a Google Local product? - The Google Local Business Center - Google+ Local - Google Places - Google Right Here"
Google Right Here
500

When tracking social SEO in Analytics, which social platform is most likely to be under-represented

Instagram