Show:
Competitive Advantage
Value Creation
Primary Activities
Support Activities
Misc.
100

A company has a ______ over its rivals when its profitability is greater than the average profitability than all companies in its industry. 

Competitive advantage

100

True or False: lower prices can generate demand

True

100

True or False: Product design elegance is part of research and development

True
100

True or False: Human resources deals only with sexual harassment claims in the workplace.

False

100

In which US city did the first Starbucks open?

Seattle

200

What does VRIO stand for?

Value, rarity, inimitability, organization

200

When a company creates more value it can charge _____ prices.

Higher

200

The general creation of a good or service, also sometimes called manufacturing.

Production

200

What are the four support activities?

Company infrastructure, information systems, material management, human resources

200

What singer holds the record for most Grammy nominations?

Beyonce
300

Intellectual property is what kind of resource?

Rare resource

300

At the most basic level, what is ONE of the factors in a company's profitability?

1) customer value

2) price

3) cost of creating goods

300

What are the four primary activities?

R&D, production, marketing and sales, customer service

300

What is the support activity that can manage inventory, track sales, price products, sell products, and deal with customer service inquiries?

Information systems

300

What is the name of Boba Fett's ship in Star Wars?

Slave 1

400

Southwest has outperformed industry rivals for 4+ decades. What kind of advantage do they have? 

Sustained competitive advantage

400

What is the name of the most famous process improvement tool?

Six Sigma
400

Perrier's ability to charge an increased $2.50 sparkling water, was a result of what strategy? (hint: the strategy increased perceived customer value)

Marketing 

400

What support activity provides an unbroken chain of components for production to manufacture goods on time for customers?

Material management/logistics

400

Who was the first woman inducted into the Rock and Roll Hall of Fame?

Aretha Franklin

500
A company producing a functionally similar piece of technology that works in a slightly different way to produce the same result is ________.

Reverse engineering 

500
Managers must understand the dynamic relationships among value, pricing,_____, and costs.

demand

500

What is the population of people working in customer service in the US?

2.8 million

500

Company infrastructure includes what corporate-level functions? 

Legal, accounting, finance, and organizational architecture of a company

500

What three movies have won 11 oscars each?

Ben-Hur, Titanic, Lord of the Rings: Return of the King