Ad/Propaganda Appeals
What appeals make people afraid of an idea of event?
Fear appeal
Define Communication Skills.
Conveys information clearly and listens actively. Communicates a clear, inspiring direction for the future.
What leadership quality approaches challenges with logic, creativity, and persistence?
Problem-Solving Technique
Smart Water Ad with Zendaya & Lays Ad with Kevin Heart
Testimonial
What is a difference between an advertisement and propaganda?
Tries to get you to buy something or support a product/service
vs
Tries to get you to believe something or support a cause or ideology
Define Plain Folks appeal
These appeals target anyone: no matter age, gender, race, or ability.
Define Adaptability
Adjusts strategies and approaches when situations change.
What leadership quality shows calm self-assurance that inspires trust?
Confidence
$18 a month (or just 60 cents a day), to help rescue animals, provide medical care, food, and shelter.
Emotional appeal.
Define herd mentality.
The tendency for individuals to align their actions, decisions, or beliefs with those of a larger group, often without independent evaluation.
Define a Bandwagon appeal.
These appeals make people feel like they need to join the group. The advertising persuades the audience to adopt a product or idea because it is widely accepted or popular and out of fear of missing out if they don't.
Define inclusiveness.
Ensures everyone is heard, and creates a sense of belonging.
Encourages collaboration and teamwork and empowers others.
What leadership quality understands and responds to the needs and perspectives of others?
Empathy
What goes in the ocean, goes in you.
Fear or emotional appeal
Define Propaganda.
When someone tries on purpose to shape people’s feelings, beliefs, or actions by sharing messages that show only one side of an issue or misinformation.
Define a Glittering Generalities appeal.
It plays on people’s emotions regarding big ideas like freedom & happiness, or stating things are better or new and improved without providing specific details.
Define accountability.
Takes responsibility for decisions, actions, and outcomes.
What leadership quality acts consistently with strong moral and ethical principles? The quality describes a person as honest and trustworthy.
Integrity
"Eat like a king, not like a clown."
"Why eat with a clown, when you can dine with a king?"
Name Calling
List three examples of herd mentality.
social media trends, peer pressure, fire drills, protests, sporting events, etc.
These appeals are often used to make the competitor seem less effective and are used to reduce someone or an organization to an “enemy” or inadequate in some way.
Name Calling
Define Resilience.
Handles setbacks constructively and models perseverance.
What leadership quality recognizes their own limitations and values others' contributions?
Humility
Save money. Live better! - Walmart
Plain Folks
Define Totalitarianism
OR
List three things that a Totalitarian government controls in its country.
government, media, education, military