Health
What theory can guide your efforts to create a successful social marketing campaign to promote physical activity among children in a community with high rates of childhood obesity?
What is social marketing Theory
In designing your campaign for introducing a mental health app to older adults, which theory can help you understand how innovations spread and how to overcome resistance to change?
What is the Diffusion of Innovation theory?
What theory will guide your program's emphasis on self-regulation and observational learning to help teenagers quit smoking?
What is the Social Cognitive Theory?
What theory will inform your strategies for mitigating the spread of a contagious disease by examining the relationships and connections among individuals in the community?
What is the Social Network Theory?
What approach will you use to engage your community's resources and promote collective action in addressing the local public health issue?
What is Community Mobilization?
What is reciprocal determinism
continuous interactive cycle that includes individuals and their social environment.
a network of social relations surrounding a “focus” individual; from the perspective of the focus person
What is Ego-centered network
Vaccine Hesitancy/Misinformation
Product
68% falls under
Early Majority and Late Majority
Who should be involved?
Those who benefit!
Including those affected by the problem
Local members of existing community partnerships
Support organizations/ those who work closely with those affected by the problem
Local policymakers
Grantmakers
Governmental agencies
What is Behavioral capability
knowledge and skill to perform a given behavior
Full-relational network
a network of social relations that allows reciprocal information from all other members of the network (i.e. alters)
Social Media
Place
Relative advantage
The degree to which an innovation is seen as better than the idea, practice, program, or product it replaces.
A great tool to use to visualize what needs to be completed to reach the program goal is using a_________________________
Logic Model
Vicarious Learning
Learning by observing the behavior of others and the consequences of that behavior
Networks are usually written out in
Sociograms
Audience segmentation
Refers to the segmentation of a target population into meaningful subgroups so that messages and campaigns can be appropriately channeled
Dissemination
process by which the innovation is communicated
Change Process
Organizational change improves the capability of organizations and systems to respond to health issues through_______________
What term in the Social Marketing Theory refers to the process of creating, communicating, and delivering value to target audiences in order to promote positive health behaviors?
What is "Exchange"?
This category of individuals in the Diffusion of Innovation Theory is characterized by their early adoption of new health behaviors and ideas.
Who are "Innovators"?
According to the Social Cognitive Theory, what is the term for an individual's belief in their ability to perform a specific health behavior successfully?
What is "Self-efficacy"?
In social Network Theory, what type of network structure connects individuals who are all directly linked to one another?
What is a "Clustering Network"?
What term in Community Mobilization Theory refers to the process of building community capacity and increasing local involvement in health promotion efforts?
What is "Empowerment"?