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Public Opinion
Greek Words
Communication Process
100
Kim Kardashian, Michelle Obama, Alex Rodriguez are examples of...
What are... opinion leaders
100
Means "Source credibility" or "Sincerity"
What is Pathos
100
This factor related to the communication process deals with beliefs, attitudes, values, concerns, and lifestyles
What is... audience analysis
200
What are the three reasons that explain the profound influence of public opinion momentum?
-Society is passive -Society is segmented -Society is divided
200
Means "Logical argument" or "expertise"
What is Logos
200
This factor appeals to psychological, economic, and situational needs
What is.. Appeals to self-interest
300
According to Roper Reports, what percentage of the population does the magazine consider "influentials?"
What is... 10 to 12%
300
Means "emotional appeal" or "charisma"
What is Ethos?
300
The factor that states that "a message is believable if a source is sincere or knowledgable in that field"
What is... source credibility.
400
Awareness, Interest, Trial, Evaluation, and Adoption are apart of what 5-stage theory?
What is... the Diffusion Theory
400
Which one of these characteristics do you think Malala Yousafzai used on the Daily Show to appeal to her audience?
What is ALL OF THEM. Justify your answer.
400
Generally regarded as the first day of the week
What is... Monday
500
This is the color of the sky
What is... Blue
500
First to buzz in gets these points
Nice work!
500
Sending a message at a strategic instance that helps give the message credibility.
What is... Timing and Context