PEST Analysis
What is the PEST analysis?
It is a descriptive method used to know the context of a company.
What is the environment of the organization?
It is everything that externally surrounds the organization (or a system). It is the context in which it is immersed
What is organization?
Establishment of the necessary structure for the systematization of resources. Set of rules that aim to coordinate all the means available to the company so that, with the minimum costs and the minimum effort, the previously set objectives are achieved.
What is this methodology about?
What is the variation / complement of the PEST analysis?
PESTEL Analysis
What are the 2 large dimensions of the environment that are recognized to analyze?
They establish the total and long-term intention of the administration
Goals
A famous person follows this methodology before embarking on a trip
Cristóbal Colon
What factors does the PEST analysis identify?
POLITICAL, ECONOMIC, SOCIAL, TECHNOLOGICAL
Stakeholders, competitors, clients, employers, suppliers are examples of which level?
Microenvironment
They are those plans in which not only the objectives and the sequence of operations are fixed, but mainly the time required to perform each of the parts.
Programs
They are all those scenarios that can be imagined regardless of whether their probability of occurrence is high or low.
Possible scenarios
What are the other 2 included aspects in the PESTEL analysis?
Ecological, and Legal
political, legal, economical, technological factors are part of which dimension?
Macroenvironment
Objectives can be classified in 3, what is the correct order according to the time frame they refer to:
Long , medium , short term
Strategic, tactical, operational
They are the scenarios which occurrence is feasible, taking into account all the restrictions of the system.
Probable
Demography, lifestyle, trends, habits are examples of which aspect within the PEST analysis ?
Social / sociocultural
What is the recommended time span for the study of the environment to focus on trends?
it should focus on the trends of its behavior, in a time span of three to five years.
In the interior of companies, work is organized based on the correct structuring of: ( mention the 6 elements)
ØTactical objectives ·
ØGoals or measurement indicators ·
ØProcesses ·
ØProcedure ·
ØProgram ·
Activity and task
They are the scenarios that the actors want to get to, they can also be qualified as the most convenient scenarios. They are part of the possible scenarios and are not necessarily realizable
Desirable