SUCCESsful PR
This component of the SUCCESs model engages the senses
What is concrete
This is a great way to demonstrate your expertise in a written form but should be useful and not overly promotional
What is a blog
This type of event is for the media, open to the public, on the record, and carries big risks but great exposure.
What is a news conference
This component of the SUCCESs model opens up "knowledge gaps" to keep the audience interested
What is Unexpected
This is a the storytelling content about your brand often found on your website
What is content marketing
This type of event is for the media but is usually off the record, smaller, and more specialized.
What is a media briefing
This component of the SUCCESs model is activated using people with first hand experience or sometimes, using celebrities
What is credible
What is social media
What is a banquet
This component of the SUCCESs model can make you happy, sad, excited, or angry but should also contain an ask from the audience.
What is emotional
This form of owned media looks like an article but is actually a story meant to promote a product often found in lifestyle magazines
What is a matte release
These events are trips for the media to learn more about a place or topic and require careful and strategic planning to promote tourism or investment.
This is the core element in the SUCCESs model often encapsulated in a tagline or memorable phrase
What is simple
This is an often difficult to place piece written for a newspaper that expresses a point of view. You must convince the editor to publish it.
What is an op-ed
What are two advantages of holding events and what are two disadvantages?
Two advantages: face to face encounters and broadening audiences
Two disadvantages: Time and cost