Show:
RACE to the top
Tactics, Tactics, Tactics
Mad about the media
The art of the interview
I Heart Radio (and TV)
100
Name three of the five C's
What are company, customers, climate, competitors, collaborators
100
Name three components of a news release
What is contact info, quote, five w's, etc.
100
This baseball term is often used to describe the process of persuading a journalist to cover a story
What is a pitch
100
Name 2 things a PR practitioner should do to prepare for an interview.
What is research the interviewer, research the outlet, brief the interviewee, etc.
100
This fishing term is used to describe timing your pitch to what is happening in the news. It is especially useful for radio and television.
What is a news hook
200
What part of the PR process should include either SWOT or the 5 C's?
What is research
200
A media advisory is best used for what?
What is to announce an upcoming event
200
Name one thing a PR pro should have researched before pitching a journalist.
What are his/her beat, angle, publication, or their main message to the journalist
200
Name something a PR practitioner should consider before holding a press conference
What is location, timing, best tactic, interest, speaker, etc.
200
This percent of the U.S. population can be reached via radio according to our textbook
What is 80%
300
Stakeholder surveys are best conducted during which phase(s) of the PR Planning process
What are Research and Evaluation
300
Name 3 components of either a digital or paper media kit
What are press release, photos, fact sheets, bios, etc.
300
Name one thing you should NEVER do when sending a press release to journalists
What is send attachments, use CC rather than BCC, use a generic subject line, send to an indiscriminate list
300
PR practitioners should hold media networking events as a way to do this
What is to sustain relationships with media
300
Name one way, other than direct pitches, to get a topic on radio
What is an Audio News Release, Radio Media Tour, Radio PSA
400
To whom should you present/who is the audience for your Action/Program Plan?
What is the client/management
400
This common PR tool, offered in print or electronic format, is used by all types of organizations to stay in regular contact with their stakeholders.
What is a newsletter
400
This part of a photo can serve as a summary for the whole story so it is something that PR practitioners should craft carefully
What is the caption
400
This term describes the "rules of engagement" for an interview and should be determined by the PR practitioner with the journalist in advance.
What is attribution
400
When considering pitching a story to television, what is one of the the most important considerations
What is a visual element
500
Name one way to measure audience exposure?
What is media hits
500
Name two PR tools that are structured to provide information or opinion in a journalistic style
What are blogs, op-eds, LTEs, Mat Releases, VNRs, ANRs, PSAs
500
Name one thing that pitching and dating have in common
What is don't be a player, don't look to just hook up, be honest and straitforward, etc.
500
Provide one scenario where providing media tours could be a good tactic
What is a factory, venue, or country tour.
500
This term describes when a branded item appears on a television show
What is product placement