NEW FACES
Pandemic painting has been a pastime of this VSA strategist.
Who is Anisha?
“hey, you there?” Is the signature slack opener of this VSA strategist.
Who is Kyle Flynn?
Prior to the now-defunct Monty’s Tap, THIS now-defunct watering hole sat in a coveted space on the ground floor of VSA’s 600 West Chicago office building.
What is Motel Bar?
This acronym outlines VSA’s proprietary approach to identifying what a brand promises and how well it delivers on those promises.
What is Promise-to-Performance (P2P)?
This strategist once gave themselves a tattoo.
Who is Amanda?
These two strategy neighbors call Oak Park home—and have been known to carpool to work.
Who are Joe Nio and Ryan Monroe?
These two names and one word make up the acronym “VSA.”
What is Vogele, Stoik & Associates?
This oft-used VSA strategy framework identifies what a brand stands for, the unique audience it serves, its core differentiator, and its brand essence, or “character.”
What is the brand character model?
This strategist is not allergic to shellfish, but is allergic to all the *other* fish.
Who is Anisha?
These three full-time strategists were once VSA interns.
Who are Elizabeth, Marisa, and Cara?
This acronym describes a new business opportunity that originates from VSA's well-connected CEO.
What is FOD (Friend of Dana)?
When mapping the customer experience, VSA seeks to identify these important inflection points.
What are moments of impact?
Isabelle’s pet Herbie is this type of animal.
What is a chameleon?
This strategist’s middle name is stylized as “Fart” whenever they fly United Airlines for work.
Who is Kmac?
This company is the longest-held, currently active account in VSA’s client portfolio.
What is IBM?
(Also accepted: CME Group)
These four stages make up VSA’s typical project process, affectionately known as “DUDE.”
What are Diagnose, Understand, Define, and Experience?
(Bonus points if you can describe what each step entails!)
This strategist was once featured in a Rick Steves guidebook, in which they were mistakenly described as a small Austrian child.
Who is Isabelle?
This VSA strategist was recently caught in the middle of a flash flood and had to climb on top of their Uber.
Who is Marisa?
VSA's most recent office space in New York City was situated at these cross-streets.
What is Morton and Greenwich?
(Also accepted: Morton and Washington)
This VSA research approach validates and prioritizes the experiences that will over-deliver on a brand’s promise in a meaningful way.
What is Meaningful Experience Modeling (MXM)?