Famous people endorse products. Advertisers try to imply that if you buy the product the glamour and glitz associated with the famous person's endorsement will be theirs as well.
What is celebrity appeal?
100
This is the most common emotional connector that advertisers use.
What is seeing is believing?
100
This is one of the six things smart consumers should be responsible to have knowledge about that deals with consumer manipulation.
What are ways that advertisers try to affect the buying habits of consumers.
100
This is what the state attorney general can do on behalf of consumers.
What is suing businesses in order to halt illegal practices?
100
If it says fresh catfish, then it should be fresh catfish!
What is truth in menu laws?
200
If everyone is buying it, you should to!
What is bandwagon approach?
200
Parents are making less decisions about their children's purchasing habit.
What is the reason advertisers are targeting teens more often with their ads?
200
This is one of the six things smart consumers should be responsible to have knowledge about that deals with how a business tries to get their consumers to pay outstanding and late balances.
What are collections?
200
This is when a group of people who share similiar injury or damage of a certain product file a complaint.
What is a class action law suit?
200
This is what you should do if you discover that the product is available at both Target and Walmart.
What is compare prices (or store's reputation, added fees etc)?
300
You will also have the happiness that the person in the advertisement is having if you use this product.
What is associate?
300
This is one of the six things smart consumers should be responsible to have knowledge about that deals with agreements between two parties.
What is contracts?
300
This is one of the six things smart consumers should be responsible to have knowledge about that deals with buying things over a long period of time.
What are credit arrangements?
300
This is called cease and desist.
What is when an agency can require businesses to stop a forbidden practice?
300
This is really the best information you can get about a business and it doesn't cost the company a single penny.
What is asking a friend/family member about their experience with the company?
400
Well if a 'doctor' suggests it, then it must be good.
What is claims of authority?
400
This is one of the six things smart consumers should be responsible to have knowledge about that deals with ways that some businesses try to illegally manipulate their consumers.
What is deceptive sales?
400
This is an emotional connector that tries to get consumers to relive past events in their lives that were memorable.
What is humor and music?
400
This is called a consent decree.
What is when voluntary agreements are made to end a practice that is claimed to be illegal?
400
This is the company that you should contact for information/complaints about a certain company.
What is the Better Business Bureau?
500
You could actually see the stain disappear right before your eyes!
What is seeing is believing?
500
This is one of the six things smart consumers should be responsible to have knowledge about that deals with the rights consumers have when they purchase a product.
What is a warranty?
500
This is what consumers can do within their own state when they have a complaint about a product or service.
What is file a complaint with the state courts?
500
This is called restitution.
What is when a business refunds or repays any money illegally obtained?
500
If you don't understand it, ask if you can take it to someone who can explain it to you.
What is what you should do if you don't understand a contract?