Abbreviations
Back In My Day!
Johnson & Johnson
The Pharma Biz
Independence Day
200

OTC

What is Over the Counter?

200

The year Google was founded, also the year that an auto-tuned song first hit #1 on Billboard

What is 1998?

(Guess the song for +400)

200

Former WWE World Champion and appeared in Moana

Who is Dwayne Johnson?

200

The governing body that approves prescription drugs in the United States

What is the FDA?

200

This food has been celebrated with an eating contest on Coney Island every year on July 4th since 1916.  Outside of the contest, approximately 150 million of these are consumed each July 4th.

What is the hot dog?

400

DCM

What is DoubleClick Campaign Manager?

400

The name of the entity at Digitas Health that became the Business Intelligence team, before BI existed at PHM.

What is Strategy & Analytics?

400

US Presidents

Who are Andrew Johnson and Lyndon B. Johnson?

400

The maker of the most used COVID-19 Vaccine, also a new client of PHM as of 2023

Who is Pfizer?

400

This NYC building pays tribute to Independence Day, standing exactly 1,776 feet tall.

What is One World Trade Center?

600

LOE

What is loss of exclusivity?

600

In the year 2000, the majority of Americans couldn't use this device while connected to the internet

What is a land line?

600

Usually seen with disheveled hair, he was the Mayor of London and Prime Minister of the UK

Who is Boris Johnson?

600

The second highest selling drug (by $) in the world in 2022, but now has generics in market.

What is Humira?

600

The first year that fireworks were a part of Independence Day celebrations, after a suggestion to his wife by John Adams.

What is 1777?

800

NPI

What is National Provider Identifier?

800

Formerly of Napster, this early investor of Facebook was played by Justin Timberlake in The Social Network.

Who is Sean Parker?

800

Chairman and CEO of the New York Jets, also former chairman and chief executive of Johnson & Johnson

Who is Woody Johnson?

800

The two countries where direct-to-consumer pharma advertising is allowed

What are the US and New Zealand?

800

This man bravely sacrificed himself, flying his plane into the bottom of an alien City Destroyer that was threatening Area 51 during the War of 1996.

Who is Russell Casse? (played by Randy Quaid in Independence Day)

1000

UTM

What is Urchin Tracking Module?

1000

First third party data provider that BI worked with for patient outcomes measurement

What is Symphony?

1000

Won a Golden Globe for his role of "Sonny" in TV's Miami Vice, also father of Dakota Johnson

Who is Don Johnson?

1000

The main reason the FDA approves new drugs on Fridays or before holidays

What is, to limit the effect on the stock price?

1000

This country officially gained its independence from the United States on July 4th, 1946.

What is the Philippines?