SEO
PPC
Add Ons
Musical Trivia
Team Trivia
100

A keyword typically containing 3-5 words, blogs are often an answer to these types of keywords. 

What is a long-tail keyword?

100

The industry benchmark for CTR.

What is 2%?

100
An add on service offered through Upward Engine for Thomas where we manage paid media on a business social platform. 

What are LinkedIn Ads?

100

A famous movie musical starring Hugh Jackman, Zac Efron, and Zendaya.

What is The Greatest Showman?

100

The part of the hand that Josh has broken.

What is the thumb?

200

A factor that affects a site's search results rankings, typically referring to the time it takes for the landing page to show.

What is Page Load Speed?

200

A tool that gives you suggested bid estimates for keywords to help determine your advertising budget.

What is the keyword planner tool?

200

This add on is one that Upward Engine does not fulfill, consisting of a PDF on a specified topic that is posted on the site and gated.

What is an ebook?

200

A famous Broadway actor, known for stage roles such as Jack Kelly in Newsies and Jay Gatsby in The Great Gatsby, but also other television and film roles such as Winn Schott in Supergirl.

Who is Jeremy Jordan?

200

The amount of hands Keller has broken.

What is 4?

300

The 3 digit code that should be used when permanently moving the website to a new domain.

What is a 301?

300

Words or phrases that people type into Google search engines to trigger ads.

What are user search terms?

300

The team at upward engine that is responsible for fulfilling the work in a website template redesign. 

Who is the web team?

300

A musical which features the popular song "Memory," written by Andrew Lloyd Webber.

What is Cats?

300

The three people who have never broken a bone.

Who are Lauren, Rylee and Gillian?

400

A tool you can use in Google Search Console when you find a malicious backlink.

What is the Disavow Tool?

400

Websites that partner with Google to display ads and free product listings.

What are Google Search Partners?

400

A client that works with bulletproof panels, who is the only client to have an interactive infographic being fulfilled by Upward Engine. 

Who is Armorcore?

400

A musical based off a book and later a movie, featuring songs such as "Revolting Children," "When I Grow Up," and "School Song."

What is Matilda the Musical?

400

The grade in which Keller broke both his arms.

What is 6th grade?

500

A tag in the source code of a page that indicates to search engines that a master copy of the page exists.

What is a canonical tag?

500

The technical term for scheduling when ads serve.

What is dayparting?

500

An industrial client that is the only Thomas client at Upward Engine to have an organic social posting add on. 

Who is Aerospace Manufacturing?

500

The name of Gillian's favorite musical playlist.

What is "can't stop singing {musicals}"?

500

The bone that Kyle broke playing capture the flag.

What is the collarbone?