SEO
The rankings page of Google.
What is SERP?
This stands for Cost Per Click.
What is CPC?
A software application to help create, manage, and publish content.
What is a content management system?
This type of tree produces acorns.
What is an oak tree?
This mythical creature is the national animal of Scotland.
What is the unicorn?
This tag prevents duplicate content issues across pages.
What is a canonical tag?
This Google Ads feature allows ads to show for close variants of your keywords
What is Broad Match Modifier?
This image attribute improves both accessibility and search engine optimization.
What is alt text?
This common kitchen item is often used to remove the smell of garlic from hands.
What is stainless steel?
This is the capital city of Scotland.
What is Edinburgh?
Google recommends keeping this under 155-160 characters.
What is a meta description?
This PPC score is based on relevance, expected CTR, and landing page experience.
What is Quality Score?
This acronym stands for Secure Sockets Layer and is essential for encrypting data on websites.
What is SSL?
This number is considered unlucky in many East Asian cultures because it sounds similar to the word for "death."
What is the number 4?
This famous Scottish lake is rumored to house a monster.
What is Loch Ness?
Google's 2021 update focused on this group of metrics that measures user experience, including loading, interactivity, and visual stability.
What are Core Web Vitals?
This bidding strategy is used to maximize conversion value in Google Ads.
What is Target ROAS?
One is your website’s address, the other is where your data is stored.
What are a domain and hosting?
This popular children's toy was originally intended to be a decoration for a cake.
What is the Rubik's Cube?
This Scottish poet is celebrated on Burns Night.
Who is Robert Burns?
A permanent redirect and a temporary redirect are defined by these two HTTP status codes.
What are 301 and 302?
Google Ads allows this maximum number of ad extensions in a single ad.
What is four?
This indexing method focuses on your mobile site for ranking and indexing purposes.
What is mobile-first indexing?
This is the only planet in our solar system that rotates on its side.
What is Uranus?
This traditional Scottish dish is made from sheep's offal and oats.
What is haggis?