TikTok Ad Platforms & Policy
This platform allows you to manage user roles, assets, and permissions across multiple ad accounts.
What is TikTok Business Center?
This format allows advertisers to boost organic TikTok posts while retaining likes, comments, and shares.
What are Spark Ads?
This testing method isolates one variable to determine what drives better performance.
What is a split test?
This audience type is created by modeling new users after an existing seed audience.
What is a Lookalike Audience?
This section of TikTok Ads Manager allows advertisers to review performance and create custom reports.
What is the Analytics tab?
You want to give a team member access to view campaign performance but not make edits or access billing info. This ad account-level role would be the best fit.
What is Analyst?
You're planning a high-priority campaign launch and want to ensure your ad has maximum visibility. This premium placement is designed to achieve that.
What is Top Feed?
These campaigns use AI to handle audience targeting and bidding automatically.
What are Smart Performance Campaigns?
This bidding strategy spends the full budget with the highest possible delivery.
What is Maximum Delivery bidding?
Before running conversion campaigns or tracking events, advertisers must complete this process to ensure proper data collection and attribution.
What is measurement set up?
Your ad was rejected during TikTok's review process, but you’ve confirmed it complies with all advertising policies. This is the appropriate next step to request a second review.
What is the one-click appeal process in TikTok Ads Manager?
One common sign of creative fatigue.
What is decreasing CTR, lower engagement, or fewer impressions?
TikTok recommends reaching this number of conversions to exit the learning phase and stabilize performance.
What is 50 conversions?
These three types of platform targeting are available to advertisers on TikTok.
What are demographic, interest, and behavior targeting?
These are the two main tools used to track user activity on websites for TikTok campaigns.
What are the TikTok Pixel and Events API?
One reason TikTok might reject an ad during review.
What are misleading claims, inconsistent landing page, low quality visuals, or prohibited content?
These AI-driven features in TikTok Creative Center are designed to accelerate content ideation and editing.
What are Script Generator and Creative Assistant?
A brand selling children's toys is concerned their ads might show up next to controversial content. This setting should be applied to reduce that risk.
What is Limited Inventory?
An e-commerce brand wants to optimize toward customers who are most likely to make large purchases. This optimization method should be used.
What is Value-Based Optimization (VBO)?
You're noticing a discrepancy between TikTok-reported conversions and your internal CRM data. This tracking-related setting could be causing the mismatch.
What is attribution window?
These are the four standard user roles available in Business Center.
What are Admin, Standard, Finance Manager, and Finance Analyst?
These three creative practices are recommended for maximizing performance on TikTok.
What are Think TikTok-first, stick to a structure, and use sound or text overlays?
These are the three main placement options available when setting up a campaign in Ads Manager.
What are TikTok, Pangle, and News Feed App Series?
In TikTok’s second-price auction system, the winning bidder pays this amount.
What is slightly more than the second-highest bid?
One benefit of using both Pixel and Events API together.
What are improved tracking reliability, reduced data loss, or better optimization?