Definitions
When people use resources faster than they can be renewed
What is overconsumption?
People have easy access to something
What is high consumerism?
Reduce consumerism and maximize the use of the products you own before buying more
What is the purpose for Project Pan?
A very specific, short-lived trend in consumer behavior, style, or culture that gains rapid popularity
What is a micro trend?
A reason for the expanded access to goods
What is online shopping?
Setting goals, tracking progress, and decluttering
What are ways to succeed when doing Project Pan?
A popular social media challenge and mindful consumption movement where individuals commit to finishing all their existing makeup, skincare, or other products before buying new ones
What is Project Pan
A common phrase influencers on TikTok say
What is "Run Don't Walk"
2018
What is the year Project Pan started on TikTok?
The application of neuroscience to marketing so companies can identify user preferences
What is Neuromarketing?
Types of countries that consume more resources
What are higher-income countries?
"Hitting pan" on a makeup product such as eyeshadow or powdered blush
What is a reason why Project Pan was named that way?