Traffic
These are the 3 elements of TikTok traffic
What are DAU, user watch duration, and refresh frequency?
They form the 3C strategy
What are customer (P&G) + consumer + channel?
It is an upcoming feature which is highly recommended to be adopted in live decorations.
What is Billboard?
It is a leading service provider we visited for content creation and livestreaming. It is a wholly-owned subsidiary of Buy Quickly Group.
What is ROMOMO?
It is a new Chinese brand of beauty, covering facial cleanser, dish soap, essential oils, etc.
What is PMPM?
These are three key elements from the perspective of traffic
What are traffic, products, and content?
The pain points for P&G China entering Douyin E-commerce at the early stage?
What is the value of Douyin E-commerce for merchants?
It is when conflicts are created internally on purpose
What is a 'watercooler moment'?
Merchants and logistics service providers have a direct commercial relationship; the platform only plays a binding role.
What is 3PL?
3 dimentional of PMPM's short video content.
What are "Brand Love", "Product Intro"," Science Committee"
It will usually not exceed 7%, and the maximum will not exceed 8%.
What is the proportion of E-commerce content on TT?
These are the 5 key drivers for GMV and efficiency improvement
What are brand self-live, creator matrix, short videos, promotion-driven and centralized traffic?
It is the product lever to drive seller growth, especially for small and medium sellers without AM 1-1 attention.
What is seller growth?
The product that a data insight provider will use to serve merchants.
What is YUNTU
The underlying logic of Douyin E-commerce.
What is "FACT+",Field, Alliance,Campaigh,Top KOL+Mall Scenarios,+Campaign Scenaros
This is the result of CTR*CVR*Unit price.
What is traffic efficiency?
They need to increase GMV/market share, consumer penetration, branding, and new product launches.
What are the core metrics of P&G China's business? What do they need?
It is a logistics model where domestic sellers use 3rd party warehousing before the local delivery vendors deliver to the buyers
What is L2L 3PL+WH?
These are four operational services that a service provider/Douyin Partner can provide to a merchant
What are account operations, shop operations, ads serving, and live streaming of celebrities and top creators?
The breakthrough in P&G creator strategy.
What is switching one breakthrough single creator into creator matrix professional teams?
They are the old users of industry e-commerce and creators' followers
According to statistics, with the same live watch duration and frequency, who are most likely to buy more quickly and at a higher unit price?
These are 3 different brand strategies recommended for white labels, emerging brands, and leading brands.
What are cost effectiveness (white labels), content creation (emerging brand), pricing and branding (leading brand)?
It is to accelerate merchant onboarding, by lowering the barrier to TTS integration
What is the goal for the 2023 roadmap for partner products?
These are the four steps ROMOMO took to help UNDER ARMOUR grow.
What are merchandise insight, KOL seeding, short video seeding, E-mail+content
They are 2 different types of YSL short video tests that have a relatively high conversion rate by ROMOMO.
What are "Storytelling, combined with gifting mindset" and "live streaming clips"?