Time and Event Pacing
Is this an example of time pacing or event pacing:
A company has an annual budgeting cycle
Time Pacing, as this is scheduled by the calendar
Fill in the blank:
Rhythm is about creating ___
Momentum
When does a transition matter most?
In fast-changing markets
Is this an example of time pacing or event pacing: Hiring freezes only when revenue drops by 10%
Event Pacing, the trigger is a performance event
Why do firms time product launches around customer buying seasons or retailer shelf-planning cycles?
To align launches with peak demand and maximise visibility, shelf space, and sales opportunities
What law is most applicable to companies who manage transitions poorly?
Murphy’s Law
Which markets are suited for Event Pacing?
Best suited for stable markets, with clear predictable triggers
What is the main risk of setting a rhythm that exceeds a firm’s internal capabilities?
Higher likelihood of operational failure, poor execution, and unsustainable growth.
What is an example of a transition?
A shift from one product-development project to the next, an advertising campaign, entering or leaving markets, launching new alliances (any of the following)
Which markets are suited for Time Pacing?
Best suited for fast changing, uncertain markets, where waiting is risky
In which type of industry would daily reviews and real-time monitoring be most appropriate?
Extremely fast-moving industries with rapid innovation and intense competition, such as computing and networking.
How can managers effectively manage transitions?
Choreograph transitions, integrate with time-pacing, use transitions proactively (any of the following)