Why Marketing
On our new pitch deck, there are five top challenges for restaurants in 2023 that are highlighted. Which challenge does loyalty solve for?
Marketing
What are the two types of rewards you can offer through Toast Loyalty?
Free item or Cash Back
Which module in the marketing suite can you sell a la carte?
Gift Cards for $50
T/F: You can include shortened links, emojis and promo codes in your SMS marketing campaigns
True!
X% of first time visitors to a restaurant never make a return visit
70%
Name three types of automated campaigns that Toast can run based on a customer's buying behavior
Miss you campaign, Frequent Visitors, Top Spenders
How much is the Toast marketing suite?
$185 as a part of the marketing suite
T/F: Customer can import their list of phone contacts into Toast's backend
False. Every customer will start with a subscriber list of 0. Customers cannot import past SMS subscribers and cannot use the phone numbers they've already collected through Toast or alternative channels. This is due to legal restrictions.
On average, our customers found that X% of customers who received an automated miss you campaign from a Toast customer returned within 14 days of receiving it.
9%
Toast offers Bonus Points and Perks - these are other ways to boost loyalty engagement. One of these bonus points is a dining option bonus. For example, you can earn double points for take out orders from the online ordering website compared to in-house dining. Name two of the other three Bonus Points and Perks offers
- Day and Time bonus (ex: double points on Monday and Tuesday)
- Signup Bonus
- Birthday treat
Name two ways that Toast's system "beats" Square's email marketing system
- OWN YOUR DATA! Square does not let you export contact emails unless the guest provided their email to the Square platform for the first time as your restaurant.
- Tiered pricing! Square charges you more based on the number of subscribers you have. Toast charges one flat fee.
Name two ways that SMS marketing saves customers time
- AI writing assistant. Create custom campaigns in minutes!
- Turn on automated texts like welcome campaigns, miss you campaigns and big spender campaigns
X% of restaurants are sending emails to their customers
65% - if you aren't, someone is!
Where in Toast can someone go to create a one time promo code?
Offers under "marketing"
Name two ways Toast email marketing beats the 3rd party email companies like Mailchimp and Constant Contact.
- No email exporting! With the number of emails you're collecting from Toast every day, you'd need to export your list every time you want to send an email!
- Estimated sales from emails sent. Mailchimp and CTCT cannot attribute $$ to email campaigns because they are not the credit card processor for the business. Isn't that the most important stat?!
- Segment and email your customers based on their spending behavior. Makes for the most effective campaigns and we can only do this because we are the processor!
- One login for your email marketing reporting and sales reporting
Customers receive up to 500 texts/month with the marketing suite. They will receive notices in Toast web if they are approaching their text limit and will be restricted from sending texts if they've reached their limit until the following month. How much more per month is it to upgrade to $1,000 per month?
$25/month. Square is $60 for up to 1,500 texts!
Name two ways that Toast's email marketing solution saves customers time
- Build your email list from a number of different sources
- Automatically segment your contact list based on buying behavior and market to them through set-it-and-forget-it campaigns
- Pre-made templates readily available for you to use
- No more email exporting into a different system!
- One tool to power your entire restaurant. See all of your marketing reports in the same place as your sales reports.
When sending an email through Toast, customers can see how many emails were open and clicked through, and can also see the estimated sales attributed to that campaign. How does Toast come up with this estimated sales number?
Toast attributes a guest's order to your marketing campaign if the guest places an order within 14 days of receiving your email, and provides their email address with the order. They can do this through:
Requesting a digital receipt
Paying with a credit card linked to their Toast rewards account
Signing up for a Toast rewards account
Placing an online order
A campaign's estimated sales amount first appears on the dashboard at least 72 hours after sending the campaign. The amount is then recalculated once a day to capture new revenue.
Name two ways in which Toast email marketing beats social media marketing through Facebook/Instagram.
- Real time results! See who has opened your email and clicked through to a link. How do customers measure the success of a Facebook post?
- There are pre-built templates in Toast already, so save time creating your message!
- Tailored messages to different customers based on their spending behavior instead of a blanket message to everyone!
- Get in front of a bigger audience - we are collecting emails from a number of different channels. To get a facebook follower your customer must go and like your page in the first place!
- We know 70% of first time visitors won't come back to your establishment. Make sure you get a piece of contact information!
What is the first thing a customer needs to do in Toast web to get started with email marketing?
The first step is for the customer to submit their restaurant group's business information in Toast Web so they can get a verified toll-free phone number for their group
The phone number verification process should only take a few days (although can range from 2-14 days). Once completed, they will be ready to start growing their SMS subscriber list. They will see that their phone number is live in product.