Ideation Techniques
VLCUs are...
… firm hosted communities where lead users exchange knowledge about new services and products
… brand communities where lead users express their love for a new service or product
… user support communities where lead users argue about problems of new services and products
Why can it be challenging to find employees for an agile marketing department?
Skills are required that did not exist before.
What is crowdsourcing?
Crowdsourcing is the collection of information, opinions, or work from a group of people, usually sourced via the Internet.
Why is it important to have an experiment pipeline?
To come up with new ideas, user problems, and need areas and contribute to the innovation process of the company.
What ethical issues are connected to netnography?
The participation consent and privacy of individuals.
Prototyping is part of…?
A) Sensing
B) Seizing
C) Reconfiguring
B) Seizing