Topic 8
Topic 8
Topic 8
Topic 9
Topic 9
100
Disconnecting two trends so that one no longer depends on the other, lowering environmental impact while maintaining social and equity benefits.
What is decoupling?
100
Individuals or groups that enthusiastically adopt environmentally friendly practices as consumers
What are Eco Fans?
100
An expanded spectrum of values and criteria for measuring organisational success: economic, environmental and social.
What is Triple Bottom Line Sustainability?
100
Segmenting a market by country, city, or climate falls under which category?
Geographics
100
What is the term for a "low risk" strategy that involves making a similar good to one already on the market?
Imitative
200
The labelling of products to show how energy efficient they are. Displays information in four categories: the product's details; Energy classification that shows the product's electrical consumption; Measurements relating to consumption, efficiency and capacity
What is Energy Labelling?
200
The consumption of goods and services that have minimal environmental impact, promote social equity and economic vitality, whilst meeting basic human needs
What is Sustainable Consumption ?
200
_______ eco labels are not comparable between products.
What are Type III eco-labels?
200
Age, gender, income, and occupation are all examples of what type of segmentation?
Demographics
200
If a company sells a new product in a new market, which Ansoff Matrix strategy are they using?
Diversification
300
Laws that require manufacturers to 'take-back' packaging and products at the end of use, requiring manufacturers to take responsibility for their disposal.
What is take-back legislation?
300
The practice of consciously purchasing products produced in a way that minimised social and environmental damage, while avoiding those that have a negative impact on society and the environment
What is Ethical Consumerism?
300
Name Datschefski's 5 principles of sustainable design
What is Solar, Cyclic, Safe, Efficient, Social?
300
Which segmentation category focuses on a consumer’s lifestyle, values, and personality?
Psychographics
300
"Market Penetration" involves increasing sales to which type of customers?
Existing or new customers (within an existing market)
400
This consumer type resents talk about environmental protection.
What are Eco-phobes?
400
Creating a market for sustainable products include: pricing considerations, _______ for green products and _______ of green products.
What is stimulating demand and production?
400
What 4 aspects of performance does sustainability reporting focus on?
what is economic, environmental, social and governance?
400
Which strategy involves being "ahead of competitors" and requires heavy R&D?
Pioneering
400
What is the definition of a "Product Family"?
A collection of products that have a common classification
500
A modernised electrical grid that uses analogue or digital information and communications technology to gather and act on information in an automated fashion to improve the efficiency, reliability, economics and sustainability of the production and distribution of electricity.
What is smart grids?
500
"Corporate Social Responsibility" (CSR) is a form of self-regulation focused on which three goals?
What is Social, economical, and environmental
500
Draw the good environmental choice product label.
500
This pricing method is based on the consumer's perception of the product's value.
Psychological pricing
500
Name three research strategies mentioned in the guide besides Product Analysis.
Literature search, User trial, User research, Expert appraisal, Perceptual mapping, or Market segmentation