Public Relations
The management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends is….
Public Relations
What is one form of media used it direct-response marketing?
Direct mail, catalogs, telemarketing, email, infomercial, pop up ads
What are sponsorships?
When companies support an event either financially or by donating supplies or services.
What does IMC stand for?
Integrated Marketing Communications
The principle for evaluating market communication is
Groups of people with which a company or organization interacts- employees, members, customers, local communities, shareholders, other institutions, and society at large are…
Stakeholders
To see if you were paying attention, name one of the four companies that sent me a promotional email.
PacSun, Tarte, Urban Outfitters, and Sephora
Why is the success of typical advertising dropping?
Television viewers have been declining.
How many principles does IMC have?
10
What are the three steps of evaluation in marketing communication
Testing, Monitoring, and Measurement
Electronic communication (including websites & chatrooms) is an example of…
Semi-Controlled Media
What is data mining?
sorting through databases to find target customers in order to maintain a relationship
Why is it difficult to build brand loyalty these days?
People are too used to buying whatever item is on sale.
What are two of the primary B2B industries
Industrial, Government, Trade/Channel marketing, professional, and agricultural
What are the four types of evaluation research?
Developmental Research
Concurrent Research
Post- Testing Research
Diagnostic Research