Tourism Products & Services
Define the term Augmented Product
This refers to additional services that the visitor receives and makes up the total product.
What does the acronym NGO stands for ?
Non governmental organization
Define the term customer ?
The term customer refers to persons who purchase goods, service, product, information or an idea obtained from a vendor, seller or supplier for monetary or other valuable consideration.
What is a Tourism Standard?
A Tourism Standard refers to rules, guidance's or policies that governs the operations of a tourism business or organization which can be used to enhance the overall goods and services which the business provides
Define the term Hotel.
The hotel is an establishment where guests are accommodated for an overnight stay, food and beverage services are provided, and most basic types of guest services.
What are the four P's
Price, Product, Place and Promotion
What is the Roles of the Government in Tourism Development?
Formulate policies, build infrastructure and fund education.
What are the two types of customers ?
Internal Customers and External Customers.
List the five (5) types of Tourism Standards?
HAACP (Hazard Analysis Critical Control Point System)
ISO 14001
ISO 9000
Hospitality Assured Framework
Government Policies, Regulations and Licenses.
What is a Tourism Professionalism ?
Tourism Professional is a person who has enough knowledge, qualities, well groomed and are a expertise on travel, tourism and hospitality sectors related job and activities
What are the four characteristics of a Tourism Product and Service ?
Tangibility, Perishability, Separability and Variability
Define the Private Sector?
List one roles of the Private Sector in Tourism Development?
The Private Sector can be defined as a business or organization that are privately owned and are not directly involved by the state or government in their finances.
Some roles are:
-Conduct market research to develop products which attract tourists with spending power.
- Power development- diversifying the tourism product an increasing the competitiveness of the tourism product.
- seek investment and funding to expand and improve their product offering.
What does the acronym RATER scale mean ?
R- Reliability
R- Responsibility
A- Assurance
T- Tangible
E- Empathy
R- Results
Examine or state three ways in which standards are beneficial for Tourism organizations in the Caribbean?
Three types are Improved Quality and Customer Satisfaction, Operational Efficiency and Cost Saving, and, Sustainability and Environmental Responsibility.
Define a travel agency.
Travel Agency is a person who buys individual products and services, which sells it individually to their clients.
Define a Tourism Product.
According to the United Nations World Tourism organization, a tourism product is a combination of tangible and intangible elements, such as, natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest, which represent the core product of the destination marketing mix and creates an overall visitor experience. It comprises of the four Ps and the three Rs.
Define Push and Pull Factors in Tourism?
A push factor refers to internal motivations that drive people to travel away form their familiar environment.
A pull factor refers to the attractive elements of a destination that would draw tourists to visit and country.
What is the difference between a customers needs, wants and expectations.
A customers' NEED refers all necessities that are essential for their survival and for their existence. Whereas a customer wants refers to all the desires that the customer would like to have but are not vital for their survival or service. However a customer expectation refers to the hopes that the customer believes that they are expected to get.
List the (2) types of Tourism certification?
List (2) criteria's of each of the following?
Two types of Certification: Blue Flag and Green Globe Certification.
Blue Flag Certification: Alleviate Poverty, Support local culture and the arts, protect community, protect environment, local source of food, host green events, more recycling less consumption, reduce energy.
Green Globe Certification: Environmental management, structure, high water quality standards for beaches, environmental education and information program -Safety and services.
What are three qualities and skills of a tourism and hospitality Profession ?
-Punctuality
- Maturity and People Skills
-Ability to work
-Good selling skills
-A good sense of humor
- An outgoing personality
- A strong customer service ethics
Out of the eight dimensions given in class, list five dimensions in which the RATER SCALE measures.
1. Willingness to serve guest.
2. Guests are given individual attention.
3. Comfortable Facilities and equipment.
4. Appealing decorations
5. Neat appearance.
6. Staffs Knowledge about surrounding areas.
7. Guest fell safe and secure during their stay.
8. Staff understand guest specific needs.
Define the Concept of Benchmarking?
Benchmarking can be defined as the search for industry best practices that will lead to superior performance, that has been used as a tool for quality improvement in industries.
Give one importance of Human resources to Tourism products.
Human resources are important because tourism is a service industry which heavily relies on the interaction between the service provider and the customer.
Companies/ businesses can further gain a competitive a based on the experience, expertise. Productivity, education and professionalism of their workforce.
Human resource is a component of the tourism product as workers determine the extent of the customer’s satisfaction.