Role & Scope
The basis for decision making
What is "information"?
___________ research is qualitative and provides insights into the situation
What is "exploratory"?
An advantage of the survey method of gathering ___________ is that it goes directly to the original sources of information
What is "data"?
Already existing data that can be used
What is "secondary data"?
This type of data should only be gathered after secondary sources have been exhausted
What is "primary data"?
The leading organization of travel researchers and marketing personnel is headquartered in Lake Orion, Michigan. They advocate standards and promote the application of travel and tourism research and marketing information.
What is the TRAVEL AND TOURISM RESEARCH ASSOCIATION (TTRA)?
The systematic, impartial designing and conducting of investigations to solve travel problems
What is travel research?
____________ research is quantative and follows a careful scientific process that allows the results of the study to be generalized to the population
What is "scientific"?
One of the advantages of using ____________ sources of information rather than primary data is that it can usually be gathered faster and at less expense
What is "secondary" data?
Tourism ___________ is an intelligent assessment of the market and the opportunities for promotion, based on statistics
What is "research data"?
Relies on the direct observation of physical phenomena in the gathering of data. This method tends to be accurate and can record consumer behavior.
What is the "OBSERVATIONAL METHOD"?
The major advantage of travel studies conducted by universities is that the studies are usually conducted without _______ by scientifically trained professionals.
What is "bias"?
The two main sources of data
What are Primary and Secondary?
The level of this type of activity is something that virtually every kind of tourism destination and attraction wants to know
What is "economic"?
The first step in the travel research process
What is "identifying a problem"?
Because the U.S. Census Bureau is experienced in making surveys, it could be considered the best organization for developing these type of statistics
What are "comprehensive travel statistics"?
A detailed description as to how the research is to be conducted.
What is "RESEARCH DESIGN"?
The task of motivation research is to find this out
What is "just what makes people behave as they do"?
Two major types of travel research
What are exploratory and scientific?
Another type of research that is very common in tourism is aimed at determining the level of awareness of the destination in _________ _______________ _____________
What are "Key Market Segments"?
The ________________ method of gathering primary data comes closest to real life tourism
What is "experimentation"?
Taking away the burden of decision-making from managers is not a use of this
What is "travel research"?
Facts used to assist in making decisions
What is "Information"?
Qualitative research that beings together some 8-12 individuals for an in-depth discussion of a topic
What is a "focus group"?
Managers can plan, operate and control more efficiently when they have ____________
What are facts?
This tool helps to determine the approximate level of demand for a product or service
What is "Demand Estimation and Forecasting"?
The final step in the travel research process
What is "follow up on report"?
One of the principal goals of research, but which is somewhat hampered by lack of standard definitions
What is "measurement"?
Comprehensive investigations of the prospects for success of a proposed business venture, the most common being for a new proposed hotel, motel, or resort.
What is a "Feasibility Study"?
Primary data, secondary data, or both may be used in a research investigation and are considered to be these
What are "SOURCES OF INFORMATION"?