Role & Scope
Different Types of Research
Travel Research Process
Secondary Data
Collecting Primary Data
Who Does Travel Research
100

The basis for decision making

What is "information"?

100

___________ research is qualitative and provides insights into the situation

What is "exploratory"?

100

An advantage of the survey method of gathering ___________ is that it goes directly to the original sources of information

What is "data"?

100

Already existing data that can be used

What is "secondary data"?

100

This type of data should only be gathered after secondary sources have been exhausted

What is "primary data"?

100

The leading organization of travel researchers and marketing personnel is headquartered in Lake Orion, Michigan. They advocate standards and promote the application of travel and tourism research and marketing information.

What is the TRAVEL AND TOURISM RESEARCH ASSOCIATION (TTRA)?

200

The systematic, impartial designing and conducting of investigations to solve travel problems

What is travel research?

200

____________ research is quantative and follows a careful scientific process that allows the results of the study to be generalized to the population

What is "scientific"?

200

One of the advantages of using ____________ sources of information rather than primary data is that it can usually be gathered faster and at less expense

What is "secondary" data?

200

Tourism ___________ is an intelligent assessment of the market and the opportunities for promotion, based on statistics

What is "research data"?

200

Relies on the direct observation of physical phenomena in the gathering of data. This method tends to be accurate and can record consumer behavior.

What is the "OBSERVATIONAL METHOD"?

200

The major advantage of travel studies conducted by universities is that the studies are usually conducted without _______ by scientifically trained professionals.

What is "bias"?

300

 The two main sources of data

What are Primary and Secondary?


300

The level of this type of activity is something that virtually every kind of tourism destination and attraction wants to know

What is "economic"?

300

The first step in the travel research process

What is "identifying a problem"?

300

Because the U.S. Census Bureau is experienced in making surveys, it could be considered the best organization for developing these type of statistics

What are "comprehensive travel statistics"?

300

A detailed description as to how the research is to be conducted.

What is "RESEARCH DESIGN"?

300

The task of motivation research is to find this out

What is "just what makes people behave as they do"?

400

Two major types of travel research

What are exploratory and scientific?

400

Another type of research that is very common in tourism is aimed at determining the level of awareness of the destination in _________   _______________  _____________

What are "Key Market Segments"?

400

The ________________ method of gathering primary data comes closest to real life tourism

What is "experimentation"?

400

Taking away the burden of decision-making from managers is not a use of this

What is "travel research"?

400

Facts used to assist in making decisions

What is "Information"?

400

Qualitative research that beings together some 8-12 individuals for an in-depth discussion of a topic

What is a "focus group"?

500

Managers can plan, operate and control more efficiently when they have ____________

What are facts?

500

This tool helps to determine the approximate level of demand for a product or service

What is "Demand Estimation and Forecasting"?

500

The final step in the travel research process

What is "follow up on report"?

500

One of the principal goals of research, but which is somewhat hampered by lack of standard definitions

What is "measurement"?

500

Comprehensive investigations of the prospects for success of a proposed business venture, the most common being for a new proposed hotel, motel, or resort.

What is a "Feasibility Study"?

500

Primary data, secondary data, or both may be used in a research investigation and are considered to be these

What are "SOURCES OF INFORMATION"?

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